SEO Expert / Digital Marketing Specialist

SEO Expert / Digital Marketing Specialist
Experience Required: 2–4 Years

Location: Lahore Cantt. (On-site)

Company: Zarea Limited

About Zarea:

Zarea Limited is Pakistan’s largest and fastest-growing digital marketplace for physical commodities. We provide a seamless digital experience by offering integrated services in logistics, warehousing, trade financing, and data analytics. Our commitment to transparency and innovation makes us a leader in the industry.

Job Summary

Experience:

• ·2–4 years of proven experience in SEO and Digital Marketing.
• ·Demonstrated success in increasing website traffic, keyword rankings, leads, and app installs.
• ·Experience managing SEO for modern web applications and CMS platforms.

Education:

• · Bachelor's degree in Marketing, IT, Computer Science, Business Administration, or a related field.
• · SEO, Google Analytics, Google Ads, or Digital Marketing certifications will be considered a plus.
• Technical RequirementsSearch Engine Optimization (SEO)

Strong knowledge of:

• o Technical SEO
• o On-Page SEO
• o Off-Page SEO
• o Local SEO
• o E-commerce SEO
• o International SEO (preferred)
• · Expertise in keyword research, competitor analysis, and backlink strategies.
• · Experience with website audits and SEO performance optimization.
• Website SEO Experience
• · Understanding of Google ranking factors and search engine algorithms.

Must have experience optimizing websites built on:

• · React.js
• · Next.js
• · Vue.js
• · Node.js-based web applications
• · WordPress

Should understand:

• · Core Web Vitals
• · Page Speed Optimization
• · Mobile Optimization
• · Structured Data (Schema Markup)
• · XML Sitemaps
• · Robots.txt
• · Indexing & Crawlability
• · JavaScript SEO
• Content & Article Writing

· Ability to write and optimize SEO-friendly:

• o Blog articles
• o Landing pages
• o Website content
• o Product descriptions
• · Experience using AI content tools while maintaining content quality and originality.
• Mobile App Marketing & ASO
• · Experience with App Store Optimization (ASO) for Android and iOS apps.

· Ability to improve:

• o App visibility
• o Downloads
• o Install rates
• o Ratings and reviews
• · Knowledge of Google Play Store and Apple App Store optimization techniques.
• Social Media Marketing
• · Manage and grow company social media channels.
• · Create and execute social media content plans.
• · Run paid campaigns on:
• o Facebook
• o Instagram
• o LinkedIn
• o YouTube
• o Google Ads
• Analytics & Reporting

Experience with:

• · Google Analytics (GA4)
• · Google Search Console
• · Google Tag Manager
• · Ahrefs
• · SEMrush
• · Screaming Frog
• · Microsoft Clarity (preferred)
• Must be able to:
• · Track KPIs
• · Analyze traffic trends
• · Prepare weekly and monthly reports
• · Recommend growth strategies based on data

Key Responsibilities

• · Increase website traffic and keyword rankings.
• · Improve search visibility across all company websites.
• · Generate organic leads and conversions.
• · Increase mobile app downloads and user acquisition.
• · Create and manage SEO and content strategies.
• · Execute backlink-building campaigns.
• · Manage social media growth and paid marketing campaigns.
• · Monitor competitors and identify growth opportunities.
• · Provide regular performance reports and recommendations.

Preferred Skills

• · Experience with B2B and Marketplace platforms.
• · Knowledge of Conversion Rate Optimization (CRO).
• · Familiarity with AI-powered SEO tools.
• · Basic understanding of HTML, CSS, and JavaScript.
• · Experience working with development teams to implement SEO recommendations.
• Success Metrics (KPIs)
• · Organic traffic growth
• · Keyword ranking improvements
• · Quality backlinks acquired
• · Lead generation growth
• · Mobile app installs
• · Conversion rate improvements
• · Social media engagement growth
• · Return on Ad Spend (ROAS)

Work Schedule:

Monday to Friday: 9:00 AM – 6:00 PM Saturday: 10:00 AM – 4:00 PM

Salary: Market Competitive

To Apply: Please share your CV at hr@zarea.pk

Job Type: Full-time

Work Location: In person