Requirements

• Bachelor's degree or equivalent
• Minimum 1-2 years of experience required in SEO, SEM & PPC
• Experience with SEO industry programs, such as Google Analytics & Google Search Console
• Knowledge of keyword research and data mining tools
• Understanding of search engine algorithms and ranking methods
• Should be a SEO friendly content writer

Duties and Responsibilities:

• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
• Manage SEO campaigns
• SEO friendly content writer
• Use SEO guidelines to increase web traffic
• Perform proofreading and editing blog posts before publication
• Develop optimization strategies that increase the company's website search engine results rankings
• When conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
• Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
• Work with editorial and marketing teams to drive SEO in content creation and content marketing
• Take responsibility for page optimization for search engine marketing
• Perform ongoing keyword research, discovery, and optimization for new SEO keywords to use throughout the company website and marketing materials
• Research and implement search engine optimization recommendations
• Create and execute link building strategy
• Change website architecture, content, linking and other factors to improve SEO positions for target keywords
• Collaborate with others within the marketing department to manage SEO strategyWrite compelling and high-quality website content, including blog posts and page descriptions to improve website search results