SEO & Google Ads Specialist

About Us

Glowing Digital is a fast-growing SEO and digital marketing agency dedicated to helping businesses worldwide increase their visibility, leads, and online revenue. As part of our expansion, we are looking for a skilled and data-driven SEO & Google Ads Specialist to join our dynamic team and manage high-performing organic and paid media strategies that deliver measurable results.

Key Responsibilities

Google Ads Responsibilities:

• Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, and Performance Max.
• Conduct thorough keyword research, audience targeting, and competitor analysis to optimize ad performance.
• Write and test compelling ad copy, extensions, and creative assets to maximize CTR and conversions.
• Monitor budgets, bids, and daily campaign performance to ensure efficient ROI.
• Analyze campaign data using Google Ads, Google Analytics, and related reporting tools.
• Perform A/B tests to optimize ads and landing pages.

SEO Responsibilities:

• Perform keyword research, on-page optimization, and technical SEO audits.
• Optimize website content, metadata, internal linking, and page structure for higher rankings.
• Monitor organic performance through Google Search Console, Analytics, and SEO tools.
• Conduct competitor analysis to identify SEO gaps and opportunities.
• Collaborate with content and design teams to create SEO-friendly content.
• Stay updated on Google algorithm updates, SEO trends, and best practices.

Cross-Team Collaboration:

• Work closely with content, design, and development teams to align SEO and paid strategies.
• Provide regular performance reports and insights to clients and internal stakeholders.

Requirements

• Proven experience as an SEO Specialist, Google Ads Specialist, or a combined digital marketing role in an agency or in-house team.
• Strong understanding of SEO principles, PPC strategies, conversion tracking, and campaign optimization.
• Hands-on experience with Google Ads, Google Analytics, Search Console, Tag Manager, and SEO tools.
• Experience managing significant monthly ad budgets across multiple campaigns.
• Strong analytical skills with the ability to turn data into actionable insights.
• Excellent copywriting, communication, and time management skills.
• Google Ads and/or SEO certifications are a plus.
• Knowledge of Facebook Ads, LinkedIn Ads, or other paid channels is an advantage.

Job Type: Full-time

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person