SEO Lead

Role Overview

We are looking for an experienced SEO Lead (5–8 years experience) to oversee and coordinate multiple client SEO projects, including SaaS and service-based websites.

You will work closely with a UK-based SEO Consultant as a strategic execution partner, translating SEO strategy into actionable work, managing delivery across teams, analysing performance data, and ensuring high-quality execution across all SEO functions.

This is a senior, non-junior role requiring strategic thinking, leadership, and strong SEO decision-making ability.

Key Responsibilities1. SEO Project Management

• Manage SEO execution across multiple client websites
• Coordinate content, technical SEO, and link-building teams
• Ensure timely delivery and quality of all SEO tasks
• Break down SEO strategy into clear, actionable tasks

2. Strategic SEO Execution

• Work directly with the SEO Consultant to execute SEO strategy
• Translate business goals into SEO priorities
• Assist with SEO roadmaps and planning
• Identify risks, opportunities, and improvements
• Support initiatives such as:
• Site architecture (silos)
• Keyword mapping
• Content expansion strategies
• Internal linking strategies

3. Data Analysis & Reporting

• Analyse performance using:
• Google Search Console
• Google Analytics (GA4)
• Screaming Frog
• SEMrush
• Identify trends, issues, and opportunities:
• Ranking changes
• Traffic performance
• Keyword cannibalisation
• Technical SEO issues
• Provide actionable insights and recommendations

4. Quality Control

• Review SEO work before implementation
• Ensure adherence to SEO best practices
• Prevent over-optimisation, duplication, or harmful SEO practices
• Ensure content aligns with keyword intent and strategy
• Validate technical SEO recommendations

5. Communication & Coordination

• Act as a bridge between UK SEO Consultant and Pakistan execution teams
• Provide clear updates on progress, risks, and blockers
• Maintain strong professional written communication

Required Skills & ExperienceEssential

• Strong English communication (written & spoken)
• Proven experience in an SEO leadership role
• Strong analytical and data interpretation skills
• Ability to align SEO strategy with business objectives
• Experience managing SEO teams or workflows

Strong SEO Knowledge

• On-page SEO
• Technical SEO
• Off-page SEO / link building
• Keyword research and intent mapping
• SEO performance analysis

Tools Experience

• Google Search Console
• Google Analytics (GA4)
• Screaming Frog
• SEMrush

Nice to Have

• Experience with AI tools (ChatGPT, Gemini, Claude)
• Understanding of AI search visibility
• Knowledge of SERP features (Featured Snippets, People Also Ask)
• Experience in SaaS or competitive SEO environments

Working Style

• Detail-oriented with a strategic mindset
• Proactive and solution-focused
• Able to manage multiple projects effectively
• Confident in identifying and addressing execution issues
• Strong ownership and accountability

Pre-Interview Task (Mandatory)

Shortlisted candidates will be given a practical SEO assessment including:

• Google Search Console data export
• List of live website URLs

Task Requirements:

• Identify:
• Pages to defend
• Pages to improve
• Potential keyword cannibalisation issues
• Suggest 3–5 priority SEO actions
• Provide clear reasoning in written English

Evaluation Criteria:

• SEO knowledge
• Data interpretation skills
• Strategic thinking
• Communication clarity

Work Location: In person