SEO & Local SEO Expert

Overview

WP Minds is seeking an experienced SEO & Local SEO Expert with deep expertise in driving measurable business growth through both organic and local search strategies. This role requires a strategic thinker who can manage overall SEO performance, optimize local search visibility, and take ownership of results across multiple clients or locations.

The ideal candidate will play a key role in designing, implementing, and refining SEO and Local SEO strategies that align with broader marketing and business goals. They should be analytical, proactive, and confident in making data-backed decisions that directly impact website traffic, visibility, engagement, and lead generation.

Key Responsibilities

1. SEO Strategy & Leadership

• Develop and lead comprehensive SEO strategies for multiple clients or websites.
• Audit existing SEO performance to identify growth opportunities and competitive advantages.
• Translate ranking factors, data insights, and algorithm updates into long-term strategic actions.

2. On-Page & Technical SEO

• Optimize website structure, meta tags, headings, content, and internal linking.
• Implement schema markup, structured data, and technical SEO best practices.
• Ensure website performance, crawlability, and indexability.

3. Local SEO Optimization

• Oversee Google Business Profile optimization including categories, services, visuals, and engagement tracking.
• Implement location-based on-page SEO improvements and structured data.
• Manage citations, aggregators, and local backlinks to strengthen authority.
• Ensure NAP (Name, Address, Phone) consistency across directories and platforms.

4. Content & Link Building Collaboration

• Collaborate with content and web teams to ensure keyword and local intent are integrated.
• Direct link acquisition strategies and monitor backlink quality.
• Work with review management teams to strengthen online reputation.

5. Analytics & Performance Tracking

• Set measurable goals around organic traffic, visibility, engagement, and conversions.
• Build dashboards using GA4, Looker Studio, SEMrush, Ahrefs, and BrightLocal.
• Present monthly and quarterly reports with insights, outcomes, and recommendations.

6. Leadership & Mentoring

• Mentor junior SEO specialists and guide their technical and analytical development.
• Communicate trends, insights, and recommendations clearly to internal stakeholders or clients.

Qualifications

Required:

• Minimum 3 years of hands-on experience in SEO and Local SEO, preferably in a senior role.
• Proven record of improving search rankings, GBP engagement, and organic conversions.
• Mastery of tools such as GA4, Looker Studio, SEMrush, Ahrefs, BrightLocal.
• Strong understanding of SEO, local ranking factors, citation management, schema, and link acquisition.
• Ability to lead strategy discussions and drive measurable outcomes independently.

Preferred:

• Agency experience managing multiple clients simultaneously.
• Familiarity with review management tools (Birdeye, Podium, Trustpilot).
• Working knowledge of WordPress and GBP API integrations.

Core Competencies

• Strategic mindset with bias for action and accountability.
• Exceptional analytical, communication, and problem-solving skills.
• Ability to balance high-level strategy with detailed execution oversight.
• Strong leadership qualities; able to inspire and direct cross-functional collaboration.

Performance Indicators

• Sustained improvement in organic search rankings and Local Pack visibility.
• Growth in website traffic, GBP engagement, and lead generation.
• Increase in review volume and positive sentiment.
• Improvement in organic traffic-to-lead conversion rate.

Job Type: Full-time

Pay: Rs100,000.00 - Rs200,000.00 per month

Work Location: In person