SEO Manager

What you’ll do

SEO Strategy & Practice Ownership

• Own end-to-end SEO strategy across assigned client accounts.
• Define SEO roadmaps aligned with business KPIs, not just rankings or traffic.
• Continuously evolve SEO approaches based on changes in search behaviour, algorithms, and technology.
• Ensure SEO initiatives are outcome-driven and tied to measurable growth metrics.

GEO, AEO & Future-Ready SEO

• Lead initiatives around:
• Generative Engine Optimization (GEO)
• Answer Engine Optimization (AEO)
• Entity-based and semantic SEO
• Adapt SEO strategies for AI-driven discovery, zero-click searches, and conversational search.
• Ensure Taazaa’s SEO offerings remain competitive, modern, and future-ready.

Team Leadership & People Management

• Manage and mentor a team of 5 SEO specialists.
• Set clear goals, responsibilities, and performance benchmarks.
• Conduct regular performance reviews, SEO audits, and skill development sessions.
• Build future SEO leads and managers through structured coaching and capability building.
• Foster a culture of accountability, quality, and continuous improvement.

Client Strategy & Stakeholder Engagement

• Act as the primary SEO authority in client discussions and strategy reviews.
• Partner with Account Managers to plan SEO deliverables, priorities, and timelines.
• Review SEO plans, execution quality, and performance before client reporting.
• Handle escalations, strategic pivots, and course corrections as required.

Process, Tools & Governance

• Standardize SEO processes, documentation, and best practices across accounts.
• Define, optimize, and govern the SEO tool stack for research, audits, content optimization, and reporting.
• Ensure consistent, insight-led, and outcome-focused reporting across all SEO engagements.

Cross-Functional Collaboration

• Collaborate closely with Content, Performance Marketing, Web, and Engineering teams.
• Ensure SEO is deeply integrated into broader marketing initiatives, campaigns, and product launches.
• Advocate for SEO best practices across teams and workflows.

Skills & Qualifications

Must-Have Experience

• 10+ years of experience across technical SEO, content SEO, and authority-led SEO.
• Minimum 5 years of experience managing SEO teams.
• Proven ability to manage multiple client accounts simultaneously.
• Strong exposure to US-market SEO projects and expectations.
• Experience working in a marketing agency or consulting environment.

Core Skills & Expertise

• Technical SEO – Site architecture, crawling, indexing, Core Web Vitals.
• Content & Semantic SEO – Topic clusters, intent mapping, E-E-A-T, entity optimization.
• GEO & AEO – Answer-focused optimization, structured data, AI-led search visibility.
• SEO Analytics & Measurement – Traffic quality, conversion impact, attribution.
• People Management – Coaching, performance management, hiring, and team development.

Required Mindset

• Strong belief that SEO is evolving, not declining.
• Comfortable leading change and challenging outdated SEO practices.
• Data-driven, process-oriented, and outcome-focused.
• Thinks like a strategist and operates like a people leader.

What Success Looks Like

• SEO team operates with clarity, accountability, and consistently high execution quality.
• SEO outcomes are directly tied to client growth and business metrics.
• Team members grow into stronger specialists and future leaders.
• Taazaa is recognized internally and externally for SEO excellence and future-ready search practices.

What you’ll get in return…

Who we are