SEO Optimization Specialist

Job Summary
We are seeking a skilled and motivated SEO Specialist to join our dynamic digital marketing team. The ideal candidate will have a strong understanding of search engine optimization strategies and techniques, with a focus on enhancing website visibility and driving organic traffic. You will be responsible for implementing SEO best practices across various platforms, analyzing performance metrics, and collaborating with content creators to optimize web content for search engines.

Responsibilities

• Conduct comprehensive keyword research to identify opportunities for content optimization and link building.
• Develop and implement effective SEO strategies to improve website rankings on search engines.
• Optimize website metadata, including titles, descriptions, and headers, to enhance search visibility.
• Utilize tools such as Google Analytics, Google Search Console, and Adobe Analytics to monitor website performance and user behavior.
• Collaborate with web developers to ensure proper implementation of SEO best practices in HTML, CSS, and JavaScript.
• Manage content management systems (CMS) to ensure that all web content is optimized for search engines.
• Execute link building campaigns to enhance domain authority and improve overall site rankings.
• Analyze competitors’ SEO strategies and identify areas for improvement in our approach.
• Stay updated on the latest trends in SEO, digital marketing, and search engine algorithms.
• Work closely with the social media management team to integrate SEO strategies into broader digital marketing efforts.

Experience

• Proven experience in SEO with a strong understanding of conversion optimization techniques.
• Familiarity with e-commerce platforms and their unique SEO requirements.
• Proficiency in using various SEO tools for analysis and reporting.
• Experience with Google Tag Manager for tracking and analytics implementations.
• Knowledge of web analytics principles and the ability to interpret data effectively.
• Strong understanding of SEM principles and how they relate to organic search strategies.
• Experience managing social media accounts as part of an integrated digital marketing strategy is a plus. If you are passionate about driving online visibility through effective SEO tactics and are eager to contribute to our team's success, we encourage you to apply for this exciting opportunity!

Job Type: Full-time

Pay: $10,000.00 - $50,000.00 per month

Work Location: In person