SEO Optimization Specialist

Job Summary
We are seeking a highly skilled SEO Optimization Specialist to enhance our online presence and drive organic traffic. The ideal candidate will have a strong understanding of search engine algorithms, web analytics, and content optimization strategies. This role involves developing and implementing SEO strategies across various platforms, utilizing advanced tools and techniques to improve search engine rankings, increase conversions, and support our digital marketing initiatives. The position offers an exciting opportunity to work in a dynamic environment focused on innovative digital solutions and growth.

Duties

• Conduct comprehensive keyword research to identify high-impact search terms aligned with business goals.
• Optimize website content, metadata, and HTML tags to improve visibility on search engines.
• Implement technical SEO improvements including site speed optimization, schema markup, and mobile responsiveness.
• Manage and improve content management systems such as WordPress to ensure SEO best practices are followed.
• Utilize SEO tools like Google Search Console, SEMrush, Ahrefs, and Moz for ongoing site audits and performance tracking.
• Analyze web analytics data using Google Analytics, Adobe Analytics, and Google Tag Manager to measure campaign effectiveness and user behavior.
• Develop and execute link-building strategies to increase domain authority through quality backlinks.
• Collaborate with content creators to ensure SEO-friendly content that aligns with target keywords and audience intent.
• Monitor search engine trends and algorithm updates to adapt strategies proactively.
• Support conversion optimization efforts by analyzing user journeys and implementing improvements for better engagement.

Requirements

• Proven experience in SEO optimization with a strong understanding of search engines’ ranking factors.
• Proficiency in HTML, CSS, JavaScript, and familiarity with web development principles.
• Experience working with WordPress or other content management systems.
• Knowledge of SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, or similar platforms.
• Strong skills in keyword research, metadata creation, and content optimization techniques.
• Familiarity with technical SEO aspects including site architecture, page speed optimization, schema markup, and mobile responsiveness.
• Ability to analyze data from web analytics tools to inform strategy adjustments.
• Experience with social media management and digital marketing campaigns is a plus.
• Understanding of e-commerce platforms and strategies is desirable.
• Excellent communication skills with the ability to collaborate effectively across teams. This role is ideal for a motivated individual passionate about digital marketing and search engine optimization who thrives in a fast-paced environment focused on continuous improvement and measurable results.

Job Type: Full-time

Pay: $65,000.00 - $85,000.00 per year

Work Location: Remote