SEO Optimization Specialist

Overview
We are seeking a dynamic and detail-oriented SEO Optimization Specialist to elevate our digital presence and drive organic growth. In this role, you will harness your expertise in search engine optimization, web analytics, and digital marketing strategies to improve our website’s visibility across major search engines. Your proactive approach will help optimize content, enhance user experience, and increase conversion rates through data-driven decisions. Join us to be part of a vibrant team committed to innovative online marketing solutions and continuous growth!

Responsibilities

• Develop and implement comprehensive SEO strategies to improve search engine rankings and organic traffic.
• Conduct thorough keyword research using advanced SEO tools to identify opportunities for content optimization.
• Optimize website metadata, HTML tags, CSS, and JavaScript to enhance site performance and search visibility.
• Manage content management systems (CMS), including WordPress, ensuring SEO best practices are consistently applied.
• Utilize Google Search Console, Google Analytics, Adobe Analytics, and Google Tag Manager to monitor site performance and user behavior.
• Build high-quality backlinks through effective link building campaigns to strengthen domain authority.
• Perform technical audits to identify issues related to site speed, mobile responsiveness, and crawlability; implement necessary fixes.
• Collaborate with content creators and social media teams to align digital marketing efforts with SEO objectives.
• Enhance e-commerce platforms by optimizing product pages, metadata, and user pathways for better conversions.
• Track key web analytics metrics to measure success and refine strategies for continuous improvement.

Experience

• Proven experience in SEO optimization within a fast-paced digital marketing environment.
• Strong understanding of search engines’ algorithms and ranking factors including SEM (Search Engine Marketing).
• Hands-on experience with HTML, CSS, JavaScript, and other web development fundamentals.
• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz Pro or similar platforms.
• Experience managing WordPress websites or other content management systems effectively.
• Knowledge of conversion optimization techniques to maximize website engagement and sales.
• Ability to analyze data from Google Analytics, Adobe Analytics, and web analytics tools for actionable insights.
• Experience working with social media management tools as part of integrated digital marketing campaigns. Join us as an SEO Optimization Specialist and be at the forefront of shaping our online presence! Your expertise will directly impact our growth trajectory while providing you with opportunities for professional development in a collaborative environment dedicated to innovation and excellence.

Job Type: Part-time

Pay: $19.00 - $26.00 per hour

Expected hours: 20 – 25 per week

Experience:

• SEO tools: 3 years (Required)

Work Location: Hybrid remote in Anderson, SC 29625