SEO Optimization Specialist

Location: Calicut

Department:

Digital Marketing

Job Summary

We are looking for a motivated and detail-oriented SEO Analyst to join our digital marketing team. The ideal candidate has a foundational understanding of search engine optimization, strong analytical skills, and a passion for improving website visibility and performance in search engines.

This role will support both on-page and off-page SEO initiatives, assist in technical audits, conduct keyword research, and monitor performance metrics to drive organic traffic growth.

Key Responsibilities1. Keyword Research & Strategy

• Conduct keyword research to identify high-value search terms and opportunities
• Analyze search intent and competitor keyword strategies
• Support in developing keyword mapping for website pages

2. On-Page Optimization

• Optimize meta titles, meta descriptions, headers (H1–H6), and URL structures
• Improve internal linking structure and content relevance
• Optimize images (alt text, file names, compression)
• Ensure proper keyword placement and content alignment
• Assist in content optimization based on SEO best practices
• Monitor and improve click-through rates (CTR)

3. Off-Page Optimization

• Support backlink building campaigns through outreach and relationship building
• Identify and acquire high-quality backlinks
• Perform competitor backlink analysis
• Monitor domain authority and link profile health
• Track brand mentions and citation opportunities

4. Technical SEO

• Assist in technical audits (crawl errors, broken links, duplicate content, indexing issues)
• Monitor Core Web Vitals and site performance
• Support implementation of schema markup and structured data
• Ensure mobile responsiveness and site speed optimization

5. Performance Tracking & Reporting

• Monitor website traffic and engagement using Google Analytics
• Track keyword rankings and visibility
• Analyze performance using Google Search Console
• Prepare weekly/monthly SEO reports with insights and recommendations
• Track KPIs such as organic growth, bounce rate, CTR, and conversion rate

6. Collaboration & Continuous Improvement

• Work closely with content writers, developers, and designers
• Stay updated with algorithm changes and industry trends
• Recommend SEO improvements based on data analysis
• Support A/B testing initiatives for SEO performance

Required Qualifications

• Bachelor’s degree in Marketing, Business, IT, Communications, or related field
• 0–2 years of experience in SEO or digital marketing
• Basic understanding of search engine algorithms and ranking factors
• Familiarity with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.)
• Strong analytical and problem-solving skills
• Proficiency in MS Excel / Google Sheets
• Excellent written and verbal communication skills
• Attention to detail and ability to multitask

Preferred Qualifications

• Basic knowledge of HTML, CSS, or CMS platforms (WordPress, Shopify, etc.)
• Experience with technical SEO tools (Screaming Frog, Sitebulb, etc.)
• Understanding of content marketing and user intent
• Google Analytics or SEO certifications

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person