SEO & Paid Ads Specialist (Meta, Snapchat, Google, TikTok)

We are seeking a results-driven SEO & Paid Ads Specialist to manage and optimize our digital marketing campaigns across multiple platforms, including Meta (Facebook/Instagram), Google Ads, TikTok Ads, and Snapchat Ads. The ideal candidate is both analytical and creative, with a strong understanding of performance marketing, search engine optimization, and the ever-evolving digital advertising landscape.

Key Responsibilities:Paid Advertising:

• Plan, create, and manage campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search, Display, YouTube), TikTok Ads, and Snapchat Ads.
• Perform in-depth audience targeting, A/B testing, and ad performance analysis.
• Monitor KPIs such as ROAS, CTR, CPC, and CPA to optimize campaigns.
• Manage ad budgets effectively to maximize ROI.
• Write compelling ad copy and coordinate with designers for creative assets.
• Stay updated on platform changes and new advertising features.

Search Engine Optimization (SEO):

• Perform on-page and off-page SEO audits and optimizations.
• Conduct keyword research, competitor analysis, and backlink strategies.
• Optimize website structure, meta tags, content, and internal linking.
• Track keyword rankings and site performance using SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).
• Collaborate with content and development teams to implement SEO best practices.

Qualifications:

• 2+ years of experience in digital marketing, with a focus on paid ads and SEO.
• Proven track record of managing and scaling campaigns across Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads.
• Strong understanding of SEO principles, tools, and techniques.
• Proficiency with platforms such as Google Analytics, Google Tag Manager, Facebook Business Manager, TikTok Ads Manager, etc.
• Excellent analytical skills and ability to derive insights from data.
• Strong copywriting and communication skills.
• Ability to multitask and manage multiple projects in a fast-paced environment.

Nice to Have:

• Experience with eCommerce and conversion rate optimization (CRO).
• Familiarity with tracking pixels, UTM parameters, and event tracking.
• Certifications in Google Ads, Facebook Blueprint, or similar.
• Experience with landing page builders (e.g., Unbounce, Instapage).

Job Type: Full-time

Pay: QAR2,500.00 - QAR4,000.00 per month

Ability to commute/relocate:

• Doha: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• are you willing to work full time? this is not part time or freelance job
• are you okay with transferring sponsorship to our company?

Education:

• Bachelor's (Preferred)

Experience:

• related: 2 years (Preferred)

Language:

• english (Preferred)
• arabic (Preferred)

License/Certification:

• certificates (Preferred)