SEO & PPC Specialist

What We're Looking For:

You possess a passion for all things marketing, whether it’s digital or traditional. You possess a basic understanding of the most common CMS (WordPress, Joomla, etc.), basic HTML, CSS, PHP, Javascript, or you must be excellent at utilizing the power of Google and understand how to implement such coding. We do not require you to possess expert knowledge of programming, SEO, and Google Ads. However, you must possess at minimum, entry-level experience. You will be responsible for improving our client's organic search results, creating and optimizing Google Ads campaigns, lead generation, and lead performance. You will create and launch SEO & Google Ads campaigns including local, regional, national, and international campaigns; identify areas of improvement, & improve our client's website rankings in major search engines. The main key elements of your job duties are listed below:

Primary Responsibilities Include:

• Work in the office only to coordinate with other team members (no remote applicants will be considered)
• Review and analyze client sites for areas that need to be improved, deleted, or revised
• Show passion and genuine caring for our clients, their business, and improve their revenue and profitability through your marketing efforts
• Protect sensitive client information and maintain a strict level of client confidentiality
• Prepare detailed analytics and strategy reports
• Identify the least expensive but most powerful and profitable keywords for client sites
• Improve our client's organic search rankings and Google Ads performance
• Write effective headlines, body copy, and website content
• Understanding of HTML, CSS, PHP, and basic coding
• Ensure client's websites are optimized in accordance with the latest algorithm updates and forward-looking trending updates
• Ensure offsite strategies are in compliance with the latest algorithm updates and forward-looking trending updates
• Write effective call-to-action statements
• Write original, powerful SEO content for blogs and websites
• Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines
• Strategize ways to improve and track site performance
• Compile and present SEO performance reports
• Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking
• Utilize basic programming and web design skills to enhance SEO
• Create advanced SEO strategies
• Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns
• A strong understanding of Google Business Profile optimization, how it relates to positive SEO, and how you will utilize it as a top ranking factor
• Familiar with competitive analytical tools such as MOZ, SEMRUSH, Lucky Orange, Analytics, Webmaster Tools, SEO Toolkit, Reddit, Wordstream, etc.
• Familiar with Microsoft Office, as well as the ability to navigate through CRM systems and project management systems
• The ability to move the client portfolio in the direction of an algorithm update(s) as so to ensure clients consistently achieve results and success

Additional Requirements:

Education: We will consider candidates with a Bachelor's degree in computer science, marketing, business administration, and/or we will consider candidates with commensurate experience for this position. Most importantly, we will not consider any candidate that does not possess the knowledge of the skills listed above.

Location: This is an in-office position in Orlando FL. We will only consider candidates that are local to the Orange County, Florida area for this position. We will not consider overseas contractors, Upwork applicants, or offsite contractors. This is a staffed position. If you do not meet the criteria, your resume will not be considered.

Lastly, we are looking for sharp innovative, professional, and passionate candidates to join our firm. We look forward to working with you in excellence!

Job Type: Full-time

Pay: $16.00 - $18.00 per hour

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Ability to Commute:

• Orlando, FL 32801 (Required)

Ability to Relocate:

• Orlando, FL 32801: Relocate before starting work (Required)

Work Location: In person