SEO & SEM Executive

Typical Duties and Responsibilities

• Own the planning and execution of search engine advertising
• Design and implement online marketing campaigns
• Collaborate with the marketing team to effectively plan campaigns
• Measure and improve SEM metrics such as click-through rates and customer acquisition rates
• Perform thorough keywords research
• Direct off-page optimization projects such as link-building
• Identify and monitor key SEO KPIs, such as redirects, click rate, and bounce rate
• Analyze SEM data and develop and present reports utilizing it
• Manage and adjust PPC campaigns and budgets
• Suggest improvements to optimize the process and productivity
• Review technical SEO issues and recommend fixes
• Stay up-to-date with SEO/SEM trends and creative campaigns

Required Skills and Experience

• 3+ years of experience in SEM, SEO, or a similar role
• Experience planning and implementing a successful SEO strategy
• Experience in web analytics, marketing, and business development
• Experience with A/B testing and other testing metrics
• Experience with Google Ads
• Experience with HTML and CSS
• Experience with SEO reporting
• Knowledge of SEO and SEM principles and best practices
• Knowledge of Google Analytics, Adwords, AHREFs, and Facebook Business Manager
• Strong written and verbal communication skills

Job Types: Full-time, Permanent

Pay: ₹33,000.00 - ₹45,000.00 per month

Experience:

• SEO/SEM: 5 years (Preferred)