SEO Specialist

SEO Specialist

PickupTrails is seeking an SEO Specialist with a strong passion for digital marketing and travel. The ideal candidate will be responsible for developing and executing SEO strategies that boost our website’s organic visibility, attract high-quality traffic, and strengthen our brand presence in the travel industry.

Key Responsibilities

• Develop and implement effective SEO strategies aligned with business goals.
• Conduct keyword research and identify new growth opportunities.
• Optimize website pages, blogs, and landing pages for higher search rankings.
• Perform on-page, off-page, and technical SEO improvements.
• Conduct site audits, fix technical issues, and ensure optimal indexing.
• Build and manage quality backlink campaigns using ethical SEO practices.
• Track and analyze performance using Google Analytics, Search Console, SEMrush, or Ahrefs.
• Collaborate with content, design, and web development teams to enhance visibility.
• Stay updated on SEO trends, algorithms, and competitor analysis.
• Prepare and present monthly SEO performance reports.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 1–3 years of proven experience in SEO or digital marketing roles.
• Strong knowledge of on-page, off-page, and technical SEO techniques.
• Proficiency with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Moz).
• Basic understanding of HTML/CSS and WordPress or other CMS platforms.
• Excellent written and verbal communication skills.
• Strong analytical mindset and attention to detail.

Preferred Skills

• Experience with travel and tourism SEO.
• Knowledge of local SEO targeting Kerala and GCC markets.
• Familiarity with Google Ads, social media marketing, and content optimization.
• Understanding of conversion rate optimization (CRO).

Performance Metrics

• Growth in organic traffic and keyword rankings.
• Increase in inbound travel leads through organic channels.
• Improved domain authority and search visibility.
• Reduction in technical SEO issues and enhanced website performance.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person