1. Strategy Development & Execution

• Develop and implement effective SEO strategies to achieve high search rankings and maximize ROI.

• Conduct in-depth keyword research and create actionable plans targeting high-value keywords.

• Optimize website architecture, internal linking, and user experience for better visibility.

2. Technical & On-Page SEO

• Perform technical SEO audits and implement corrective actions.

• Optimize meta tags, URLs, header structures, schema markup, and site speed.

• Collaborate with developers and content teams to implement best SEO practices.

3. Off-Page Optimization& Link Building

• Plan and execute high-quality link-building campaigns and digital PR initiatives.

• Build and maintain relationships with relevant industry websites for backlinks.

4. Analytics & Performance Tracking

• Monitor keyword rankings, traffic trends, and conversion metrics.

• Use tools like Google Analytics, Search Console, Ahrefs, and SEMrush to track and report performance.

• Analyze competitors’ SEO activities and recommend improvements.

5. Ads & Campaign Support

Collaborate with marketing teams to optimize campaigns for lead generation and ROI.

• Analyze and report on campaign performance to refine strategies.
  

6. Lead Generation & Growth Focus

Identify content and keyword opportunities that drive qualified organic leads.

• Collaborate on campaigns to enhance lead conversion from organic channels

7. Content Optimization & Collaboration

Suggest improvements for content strategy based on keyword trends and SEO analytics.

• Ensure brand consistency and SEO alignment in all marketing communications.
  

8. Research & Continuous Improvement

Experiment with new optimization techniques to maintain a competitive edge.

• Evaluate campaign and SEO performance and suggest data-driven improvements.