SEO Specialist

Job Title: SEO Specialist (1–4 Years Experience)

Specialised in SEMrush, Competitor Analysis, AI-Driven SEO & Technical SEO

Job Description

We are looking for a results-driven SEO Specialist (1–4 years experience) with strong knowledge of modern SEO practices, AI-driven search behavior, technical SEO tools, performance optimization, and content strategy. The ideal candidate should be capable of improving website visibility, boosting organic reach, and helping our brand rank across Google and emerging AI search engines like Perplexity, Google AI Overviews, and ChatGPT Search.

Key Responsibilities1. SEO Strategy & Keyword Research

• Conduct keyword research using SEMrush, Google Keyword Planner, Ahrefs or similar tools.
• Identify AI-driven keywords, search intents, and semantic keyword opportunities.
• Analyze Long-Tail vs Short-Tail Keywords and create a balanced keyword strategy.
• Optimize for both traditional Google search and AI-powered search results.

2. Competitor Analysis

• Use tools like SEMrush, Ahrefs & SimilarWeb to study competitor traffic, keywords, and backlink profiles.
• Perform competitor gap analysis to identify new ranking opportunities.
• Track competitor website performance and growth patterns.

3. On-Page Optimization

• Optimize meta titles, descriptions, headings, content, and URL structures.
• Ensure every image has proper alt text, compression, unique file name, and unique URL.
• Improve content structure for readability, search intent, and E-E-A-T guidelines.
• Implement schema markup for enhancing visibility in SERPs.

4. Technical SEO

• Use Screaming Frog SEO Spider[ any tools] to identify:
• Broken links (404 errors)
• Redirect loops
• Duplicate content
• Missing tags and technical issues
• Improve website loading speed, Core Web Vitals, and overall performance.
• Manage indexing issues, sitemap updates, robots.txt rules, canonical tags, and URL optimization.
• Ensure proper mobile optimization and responsive design.

5. Image Optimization

• Compress and optimize images for fast loading.
• Apply correct alt text, title tags, captions, and keyword-rich descriptions.
• Ensure each image uses a unique SEO-friendly URL.
• Follow Google’s image ranking guidelines.

6. Content Optimization & AI Search Optimization

• Create SEO-friendly content briefings for blogs, landing pages, and product pages.
• Optimize content to rank on AI search platforms such as:
• Google AI Overviews
• Perplexity
• ChatGPT Search
• Stay updated with evolving AI-driven search behavior and align content accordingly.

7. Website Visibility & Growth

• Implement strategies to boost Google Search visibility for business profiles/websites.
• Improve rankings for local SEO, map listings, and directory portals.
• Monitor ranking fluctuations and adjust SEO strategy proactively.

8. Analytics, Reporting & Performance Tracking

• Use Google Analytics, Search Console, SEMrush Reports, and other tracking tools.
• Report monthly on:
• Keyword rankings
• Traffic growth
• Conversions
• Technical issues
• Provide actionable insights for continuous improvement.

Skills & Qualifications

• 1–4 years professional experience as an SEO Specialist or similar role.
• Strong knowledge of SEMrush, Google Search Console, Google Analytics, Screaming Frog, and AI keyword tools.
• Solid understanding of:
• Technical SEO
• Content SEO
• Image optimization
• Keyword strategies
• Core Web Vitals
• Familiarity with AI-based search engines and AI-generated SERP features.
• Basic understanding of HTML, CSS, and website structure.
• Strong analytical and communication skills.

Preferred Tools Knowledge [ Good to have]

• SEMrush
• Screaming Frog SEO Spider
• Google Keyword Planner
• Ahrefs / Ubersuggest
• Google Search Console
• Google Analytics
• PageSpeed Insights / GTMetrix
• SurferSEO / Frase / NeuronWriter (for AI-driven keyword ideas)

Job Types: Full-time, Part-time, Internship
Contract length: 24 months

Pay: ₹11,589.21 - ₹44,931.52 per month

Expected hours: 20 – 40 per week

Work Location: In person