SEO Specialist

Job Description

Roles & Responsibilities

• Conduct comprehensive keyword research to identify opportunities that align with business objectives and target audience intent.
• Optimize on-page elements, including meta tags, headers, and internal linking structures, to enhance content visibility and user experience.
• Develop and execute link-building strategies, focusing on acquiring high-quality backlinks from reputable sources within the industry.
• Analyze website performance metrics using tools like Google Analytics and Search Console, translating data into actionable insights for continuous improvement.
• Stay informed about the latest SEO trends, algorithm updates, and industry best practices to adapt strategies proactively.
• Collaborate with content creators to ensure that all published material is optimized for search engines while maintaining high-quality standards.
• Monitor and report on keyword rankings and organic traffic growth, providing regular updates to stakeholders.
• Perform technical SEO audits, identifying and resolving issues related to site speed, mobile-friendliness, and crawlability.
• Implement local SEO strategies to enhance visibility for location-based searches and drive foot traffic to physical locations.
• Engage in A/B testing for different SEO tactics, analyzing results to determine the most effective approaches for different campaigns.

Desired Candidate Profile

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Bachelor's degree in Marketing, Communications, or a related field, with a solid understanding of digital marketing principles.

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A minimum of 5-8 years of UAE proven SEO experience, ideally in an agency or fast-paced corporate environment in UAE.

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Certifications in SEO or digital marketing from recognized institutions, demonstrating a commitment to professional development.

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Portfolio of work is a must.

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Experience with SEO tools such as SEMrush, Moz, Ahrefs, and Google Analytics to drive data-informed decisions.

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Strong analytical skills, with the ability to interpret complex data sets and translate findings into actionable strategies.

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Proficiency in HTML, CSS, and JavaScript basics to effectively communicate with developers and implement technical changes.

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Excellent written and verbal communication skills, capable of articulating SEO concepts to non-technical stakeholders.

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A creative mindset with a passion for problem-solving, open to experimenting with new ideas and approaches.

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Fluency in English is required; proficiency in additional languages is a plus, especially for international markets.

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A proactive attitude, with the ability to work independently and as part of a collaborative team in a dynamic environment.

Please Attached a Portfolio of your work. Kindly send your CV only if you have the above qualifications.

Job Types: Full-time, Contract
Contract length: 24 months

Pay: From AED6,000.00 per month

Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Required)

Experience:

• seo dubai : 5 years (Required)

Language:

• TAGALOG/ENGLISH (Required)