SEO Specialist

Job Title: Associate: Sr. SEO Specialist

Job Location: Pune

Job Type: Full-time role

Job Summary:

We are seeking a skilled and motivated SEO Off-Page Specialist to enhance our online presence, improve search engine rankings, and drive organic traffic through strategic off-page SEO practices. The ideal candidate has a strong understanding of backlink building, content promotion, and brand visibility enhancement strategies.

Key Responsibilities:

• Link Building: Develop and execute effective link-building strategies, including guest posting, outreach, and partnerships.
• Backlink Analysis: Monitor and analyze the backlink profile using tools like Ahrefs, SEMrush, or Moz.
• Content Promotion: Promote blog posts, infographics, and other content to relevant websites to earn high-quality backlinks.
• Digital PR: Collaborate with influencers, bloggers, and media outlets to amplify brand visibility.
• Competitor Analysis: Research and identify backlink opportunities by analyzing competitors' strategies.
• Social Bookmarking: Utilize platforms to create and share content that drives traffic and improves SEO.
• Forum and Blog Commenting: Engage in relevant online communities to build relationships and backlinks.
• Local SEO Support: Ensure listings in local directories and citation sites are optimized.
• Reporting: Provide regular reports on link performance, rankings, and traffic metrics.

Key Requirements:

• Proven experience in off-page SEO and link-building.
• Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Analytics).
• Strong understanding of search engine algorithms and ranking factors.
• Excellent communication and outreach skills.
• Ability to identify and avoid black-hat SEO practices.
• Basic knowledge of content marketing and its role in SEO.
• Analytical mindset with attention to detail.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (optional).
• Experience in executing successful off-page SEO campaigns.
• Knowledge of different industries and their link-building strategies.

What We Offer:

• Competitive salary.
• Opportunity to work with a dynamic and innovative team.
• Access to advanced SEO tools and resources.
• Professional growth and learning opportunities.

To Apply:

Send your resume, and examples of successful off-page campaigns (if any) to hr@hatsoffdigital.com.

Job Types: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹40,000.00 per month

Benefits:

• Paid time off

Work Location: In person