SEO Specialist

JOB BRIEF

We are seeking a highly skilled and motivated SEO Specialist to join our dynamic digital marketing agency. As an SEO Specialist, you will play a crucial role in optimizing websites to improve their search engine visibility and drive organic traffic. You will collaborate with our team of digital marketers, content creators, and web developers to implement effective on-page SEO strategies for our clients.

JOB RESPONSIBILITIES

- Conduct comprehensive on-page SEO audits of websites to identify areas for improvement, including keyword research, site architecture, URL structure, meta tags, headings, internal linking, and site speed.
- Develop and execute on-page optimization strategies to enhance website rankings, increase organic traffic, and improve user experience.
- Perform keyword research to identify target keywords and optimize website content accordingly, including meta titles, meta descriptions, headings, and body text.
- Create and optimize XML sitemaps, robots.txt files, and canonical tags to ensure proper indexing and crawling of web pages by search engines.
- Collaborate with content creators to optimize existing content and develop new keyword-rich content that aligns with SEO best practices.
- Monitor and analyze website performance using SEO tools and analytics platforms to track keyword rankings, organic traffic, and other key performance indicators.
- Stay updated with the latest trends and best practices in on-page SEO and search engine algorithms to ensure continuous optimization and effective implementation of SEO strategies.
- Conduct competitor analysis to identify opportunities and areas of improvement, and recommend actionable strategies to outrank competitors.
- Collaborate with web developers to implement technical SEO recommendations, including website structure, schema markup, and site speed optimization.
- Provide regular reports and analysis on on-page SEO performance, highlighting key metrics and insights to clients and internal stakeholders.

REQUIREMENTS

- Bachelor’s degree in marketing, digital media, or a related field.
- Proven experience of at least 02 years working on similar role, with a strong track record of improving organic search rankings and driving traffic to websites.
- Deep understanding of on-page SEO best practices, including keyword research, meta tags optimization, URL structure, internal linking, and site speed optimization.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahref, Moz, or similar platforms.
- Strong analytical skills and the ability to analyze data, identify trends, and provide actionable insights.
- Excellent written and verbal communication skills, with the ability to explain complex SEO concepts to clients and team members.
- Up-to-date knowledge of search engine algorithms and industry trends.
- Attention to detail and the ability to prioritize tasks effectively in a fast-paced environment.
- Certification in SEO or related fields is desirable.

Location: Gulberg 5, Lahore
Timings: 09:30 AM - 06:30 PM

Job Type: Full-time

Pay: Rs70,000.00 - Rs120,000.00 per month

Work Location: In person