SEO Specialist

Job Description: SEO Specialist (React Website + AI/ChatGPT SEO)

Position: SEO Specialist with AI Search Optimization content discoverable by AI-driven platforms (like ChatGPT, Bing AI, Siri, Google Assistant, etc.).

• Location: Dubai
• Employment Type: Full-time

About the Role

We are looking for an experienced SEO Specialist who can optimize, manage, and grow the organic performance of our website, particularly React-based websites, and also improve visibility on emerging AI platforms such as ChatGPT, AI-powered search, and virtual assistants. The ideal candidate will combine technical SEO expertise, content strategy, and AI-focused optimization to enhance discoverability in both traditional and AI-driven search results.

Key Responsibilities

1. SEO Strategy & Execution

• Develop and implement comprehensive SEO strategies for traditional search engines and AI platforms.
• Conduct keyword research for web and AI search intents.
• Optimize on-page elements (titles, meta descriptions, headers, structured data).
• Monitor competitor activities and AI-driven content trends to improve visibility.

2. Technical SEO (React-Focused)

• Ensure React website is crawlable and indexable by search engines and AI systems.
• Optimize for JavaScript rendering, lazy loading, SSR (Next.js), and Core Web Vitals.
• Implement structured data, XML sitemaps, robots.txt, and canonical tags.
• Identify and fix crawl errors, broken links, and duplicate content.

3. AI & ChatGPT Optimization

• Optimize website content to be discoverable by AI models and virtual assistants.
• Structure data and content in ways that AI platforms can easily parse and summarize.
• Collaborate with developers to implement schema markup, FAQs, and structured content for AI responses.
• Monitor AI mentions, knowledge graph inclusion, and visibility in AI-generated answers.

4. Content Optimization

• Collaborate with content teams to create SEO-friendly and AI-friendly content.
• Update existing pages to meet both search engine and AI indexing standards.
• Suggest new content ideas based on traditional and AI search trends.

5. Monitoring & Reporting

• Track website performance on Google Search, Bing, and emerging AI platforms.
• Use tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, and AI analytics tools.
• Provide regular reports on rankings, traffic, conversions, and AI visibility.

6. Collaboration

• Work with developers, designers, and marketing teams to ensure all projects meet SEO and AI standards.
• Provide guidance for new features or content to maximize AI discoverability.

Required Skills & Qualifications

• Proven experience as an SEO Specialist or similar role.
• Strong understanding of React websites and JavaScript frameworks.
• Knowledge of AI content optimization, structured data for ChatGPT, and AI search discovery.

Experience with:

• On-page, off-page, and technical SEO
• Keyword research, competitor analysis, and link building
• Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog
• Core Web Vitals, page speed, mobile optimization
• Basic knowledge of HTML, CSS, and JavaScript.
• Strong analytical, problem-solving, and communication skills.
• Preferred Qualifications
• Experience with SSR (Next.js), pre-rendering, or dynamic rendering for SEO.
• Experience in healthcare, beauty, or service-based websites will be added advantage.
• Knowledge of AI search, knowledge graphs, and conversational AI content optimization.
• Familiarity with schema markup / JSON-LD for AI-driven discovery.

Please share your CV with dermazonecareer@gmail.com

Job Type: Full-time