SEO Specialist

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities of our Company websites.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google add.

Responsibilities:

· Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

· Track, report, and analyze website analytics and PPC initiatives and campaigns

· Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

· Optimize copy and landing pages for search engine marketing

· Perform ongoing keyword discovery, expansion and optimization

· Research and implement search engine optimization recommendations

· Research and analyze competitor advertising links

· Develop and implement link building strategy

· Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Skill and Eucation:

· Proven 02 SEO experience

· Proven SEM experience managing PPC campaigns across Google add.

· Solid understanding of performance marketing, conversion, and online customer acquisition

· In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

· Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

· Working knowledge of HTML, CSS, and JavaScript development and constraints

· Knowledge of ranking factors and search engine algorithms

· Up-to-date with the latest trends and best practices in SEO and SEM

· BS/MS degree in a quantitative, test-driven field

Job Type: Full-time