SEO Specialist

Overview
Are you passionate about driving organic growth and elevating online visibility? As an SEO Specialist, you will be at the forefront of optimizing our digital presence to ensure our website ranks highly on search engines and attracts targeted traffic. This dynamic role offers the opportunity to craft innovative strategies, analyze web performance data, and implement impactful SEO techniques that boost our brand’s reach and engagement. Join us to harness your expertise in search engine optimization and digital marketing to make a tangible difference in our online success!

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings across various search engines.
• Conduct thorough keyword research to identify high-potential keywords aligned with business goals and content themes.
• Optimize website content, including metadata, headings, images, and internal linking structures, to enhance relevance and visibility.
• Perform technical SEO audits to identify and resolve issues related to site speed, mobile responsiveness, crawl errors, and structured data implementation.
• Manage and improve content management systems (such as WordPress), ensuring SEO best practices are consistently applied.
• Utilize SEO tools like Google Search Console, SEMrush, Ahrefs, or Moz to monitor performance metrics, track keyword rankings, and identify optimization opportunities.
• Implement conversion optimization techniques by analyzing user behavior data from Google Analytics and Adobe Analytics to enhance user experience and increase conversions.
• Build high-quality backlinks through strategic link building efforts while adhering to ethical SEO practices.
• Collaborate with content creators, web developers, social media managers, and marketing teams to align SEO initiatives with broader digital marketing campaigns.
• Monitor web analytics data regularly to evaluate the effectiveness of SEO strategies and adjust tactics accordingly.
• Stay current with evolving search engine algorithms, industry trends, and emerging SEO tools to maintain a competitive edge.

Requirements

• Proven experience in SEO with a strong understanding of search engine algorithms, ranking factors, and best practices for optimizing websites for Google Search Engine Results Pages (SERPs).
• Proficiency in HTML, CSS, JavaScript, and metadata management for technical SEO enhancements.
• Hands-on experience working with content management systems such as WordPress or similar platforms.
• Familiarity with key SEO tools including Google Search Console, Google Analytics, Google Tag Manager, Adobe Analytics, SEMrush, Ahrefs or Moz for data analysis and reporting.
• Solid knowledge of web analytics principles for tracking user engagement metrics and conversion rates.
• Ability to perform detailed keyword research using various tools to identify opportunities for organic growth.
• Experience with e-commerce platforms is a plus for optimizing product pages and category listings.
• Strong understanding of social media management as it relates to amplifying content reach through social channels.
• Knowledge of conversion optimization techniques aimed at increasing leads or sales through website improvements.
• Excellent communication skills with the ability to clearly explain technical concepts to non-technical stakeholders.
• A proactive mindset with the ability to prioritize tasks effectively in a fast-paced environment. Join us as an SEO Specialist where your expertise will directly influence our digital footprint! We are committed to fostering an inclusive environment that supports your professional growth while delivering impactful results through innovative search engine strategies. All roles are paid positions—be part of a team that values your skills and enthusiasm!

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per year

Benefits:

• Health insurance

Work Location: In person