SEO Specialist

SEO Specialist (Off-Page & Link Building)

Key Responsibilities

Develop and execute off-page SEO strategies to improve search engine rankings and domain authority.
Build and manage high-quality backlink acquisition through guest posting, outreach, digital PR, and partnerships.
Identify and collaborate with influencers, bloggers, and webmasters for link-building opportunities.
Monitor and analyze backlink profiles, identifying and removing toxic links using tools like Google Disavow Tool.
Conduct competitor backlink analysis to identify link-building opportunities.
Optimize and implement strategic content marketing campaigns for natural link acquisition.
Manage and track link-building KPIs, such as DR (Domain Rating), DA (Domain Authority), and organic traffic growth.
Stay updated with Google algorithm changes and latest SEO best practices.
Work closely with content, development, and marketing teams to align SEO strategies with overall business goals.

Requirements

2+ years of proven experience in off-page SEO and link building.
Strong knowledge of SEO tools (Ahrefs, SEMrush, Moz, Majestic, Google Search Console, etc.).
Experience in outreach and guest blogging.
Understanding of Google ranking factors and domain authority metrics.
Strong analytical skills and ability to track SEO performance.
Excellent communication and negotiation skills.
Ability to work in a fast-paced, results-driven environment.

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