SEO Specialist (AI Focused)

Position Title: SEO Specialist (AI Focused)

Location: Mumbai, India

Reports To: Manager - Web & Mobile Technology

Experience Required: 1-3 Years

Position Summary:

We are seeking a full-time, on-site Search & AI Visibility Specialist to drive organic search performance and AI-driven discoverability through SEO, content optimization, and analytics. The role involves collaborating with internal teams and clients to execute and improve search and AI visibility strategies across projects.

Key Responsibilities

• Execute and optimize SEO and AI visibility strategies to improve organic rankings and AI discovery.
• Conduct keyword research, search intent mapping, competitive analysis, and topical authority development.
• Optimize content for search engines and AI platforms (e.g., Google AI Overviews, ChatGPT, Gemini).
• Monitor performance using GA4, Google Search Console, and SEO tools; prepare weekly visibility and keyword reports.
• Identify and implement white-hat link-building opportunities.
• Stay updated with Google algorithm changes and AI-driven search trends.
• Collaborate with cross-functional teams across time zones.

Required Skills & Experience

• Strong expertise in on-page, off-page, and technical SEO.
• Experience with AI-assisted SEO workflows and automation.
• Proficiency with tools such as Semrush, Ahrefs, Moz, SpyFu, or Ubersuggest.
• Solid understanding of analytics, tracking, and performance reporting.

Required Education and Experience

• Graduate/Diploma or Equivalent degree in Marketing.
• At least 2 years of prior experience in SEO/AI Visibility.

Position Type/Expected Hours of Work

This is a full-time position, Monday through Friday, 11:00am - 8:00pm, 40 hours per week. Occasional evening and weekend work may be required as job duties demand.

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Leave encashment
• Paid time off
• Provident Fund

Work Location: In person