SEO Specialist / SEO Executive

We are looking for an experienced SEO Specialist to manage and improve the organic search performance of our websites and client projects. The ideal candidate should have strong knowledge of keyword research, on-page SEO, technical SEO, content optimization, competitor analysis, local SEO, and SEO reporting.

The main goal of this role is to improve rankings, increase organic traffic, and generate high-quality leads through SEO.

Responsibilities

The SEO Specialist will be responsible for:

• Performing detailed keyword research for different industries and target locations.
• Creating SEO strategies based on business goals, competitors, and search intent.
• Optimizing website pages, including titles, meta descriptions, headings, URLs, internal links, image alt text, and content structure.
• Conducting technical SEO audits to find and fix issues related to indexing, crawling, page speed, mobile usability, broken links, redirects, sitemap, robots.txt, and schema markup.
• Creating and optimizing SEO-friendly website content, blog topics, service pages, and landing pages.
• Analyzing competitors to identify keyword gaps, backlink gaps, content opportunities, and ranking strategies.
• Managing local SEO, including Google Business Profile optimization, local citations, location pages, reviews, and map ranking strategies.
• Tracking keyword rankings, organic traffic, impressions, clicks, conversions, and leads.
• Preparing weekly and monthly SEO reports with clear progress updates and next-step recommendations.
• Working with web developers, content writers, designers, and marketing teams to implement SEO improvements.
• Building a safe and quality-focused backlink strategy through guest posts, outreach, citations, business listings, and niche-relevant links.
• Staying updated with Google algorithm updates, SEO trends, and best practices.

Required Skills

The candidate must have experience with:

• Keyword research
• On-page SEO
• Technical SEO
• Local SEO
• Competitor analysis
• SEO content planning
• Google Search Console
• Google Analytics
• Google Business Profile
• SEO audit tools
• Link building
• WordPress SEO
• Schema markup basics
• Website speed and mobile SEO basics
• Monthly SEO reporting

Tools Experience Required

The candidate should know how to use some or all of these tools:

• Google Search Console
• Google Analytics
• Ahrefs
• SEMrush
• Screaming Frog
• Ubersuggest
• Google Keyword Planner
• Google Business Profile
• PageSpeed Insights
• Rank Math or Yoast SEO
• Looker Studio
• Microsoft Excel or Google Sheets

Experience Required

Minimum 1 to 3 years of proven SEO experience.

Candidate should be able to show previous SEO results, such as:

• Improved keyword rankings
• Increased organic traffic
• Better local map rankings
• Successful website audits
• SEO reports
• Client case studies or portfolio examples

Preferred Qualifications

• Experience working with digital marketing agencies
• Experience with service-based businesses
• Experience with local SEO for USA, UK, Canada, Australia, or UAE markets
• Basic understanding of PPC, conversion tracking, and landing page optimization
• Basic knowledge of HTML, CSS, and WordPress
• Strong English writing and communication skills

Key Performance Indicators

The person will be judged based on:

• Keyword ranking improvement
• Organic traffic growth
• Lead generation improvement
• Google Business Profile ranking improvement
• Technical SEO issue fixes
• Quality of SEO reports
• Timely task completion
• Content optimization quality
• Backlink quality, not just quantity
• Overall business growth through SEO

Pay: Rs40,000.00 - Rs60,000.00 per month

Work Location: In person