SEO Strategist – E-commerce Growth

Key Responsibilities (12–15 Core Areas):

1. Organic Search Strategy & Execution

Develop and execute comprehensive SEO strategies to improve rankings, visibility, and organic revenue across service pages, product pages, categories, and content assets.

2. Paid & Organic Search Alignment

Collaborate with performance marketing teams to align SEO & SEM strategies, share keyword intelligence, reduce CAC, and optimize blended ROI.

3. Technical SEO Leadership

• Own site health including:
• Crawl & index optimization
• Schema implementation
• Canonicalization & redirect mapping
• Core Web Vitals & performance improvements
• International and multilingual SEO structures

4. App Engine Optimization (ASO + App Indexing)

Optimize mobile apps and progressive web apps for:

• App store visibility
• App indexing in Google
• Cross-platform discoverability

5. AI Engine Optimization (AEO)

• Ensure brand presence and discoverability across:
• AI-powered search engines
• Chat-based interfaces (e.g., ChatGPT, Gemini, etc.)
• Featured snippets & structured answer formats

6. Generative Engine Optimization (GEO)

Develop strategies to improve visibility within generative search results and AI summaries by:

• Structured data
• FAQ & semantic optimization
• Authority-driven content creation

7. Hyperlocal & Regional SEO

Drive visibility for retail brands across:

• City-level queries
• Store locator optimization
• Google Business Profile optimization
• Regional SERP dominance

8. International SEO Strategy

Implement global SEO frameworks:

• Hreflang implementation
• Market-specific keyword research
• Region-specific content & technical setup

9. Content & EEAT Optimization

Collaborate with content teams to:

Improve EEAT signals

• Develop long-tail and commercial intent content
• Optimize for buying journeys & category intent
• Enhance brand authority

10. E-commerce SEO Expertise

Understand retail nuances:

• Product lifecycle SEO
• Faceted navigation optimization
• Filtering & internal linking architecture
• Seasonal & campaign SEO strategies

11. Analytics & Data Interpretation

Strong proficiency in:

• GA4
• Google Search Console
• Bing Webmaster Tools
• Looker Studio
• AI-driven analytics platforms
• Translate data into actionable growth insights.

12. CRO & SEO Integration

Identify SEO-driven CRO opportunities:

• Improve landing page performance
• Reduce bounce rates
• Optimize UX based on user behavior insights

13. Client Management & Presentation

• Present strategy, progress, and KPIs to clients
• Justify work completed and roadmap ahead
• Handle objections and performance discussions confidently
• Participate in sales pitches and pre-sales solutioning

14. Tool & Technology Proficiency

Hands-on experience with tools such as:

• Ahrefs / SEMrush / Screaming Frog
• Sitebulb / Deepcrawl
• Surfer SEO / Clearscope
• AI content and optimization tools
• Keyword clustering & entity mapping tools

15. Holistic Growth Thinking

Understand how SEO integrates with:

• Performance marketing
• Content marketing
• Social amplification
• Martech stack
• CRM & customer lifecycle marketing
• Focus on organic revenue growth, not vanity metrics.

Required Skills & Qualifications:

• 5–8 years of SEO experience in an agency or e-commerce environment
• Strong understanding of retail buyer journeys
• Experience working with Magento, Shopify Plus, Adobe Commerce, or similar platforms
• Proven track record of improving organic revenue
• Excellent communication & stakeholder management skills
• Data-driven decision-making mindset
• Success Metrics (High-Level)
• Growth in organic traffic & non-branded visibility
• Increase in organic-driven revenue
• Improved technical SEO health scores
• Improved commercial keyword rankings
• Client retention & satisfaction scores