SEO & Web Marketing Manager

The Company

Netcraft is the global leader in cybercrime detection and disruption. We’re a trusted partner for three of the four largest companies in the world and many large country governments. We’ve blocked more than 220 million malicious sites and perform takedowns on around one-third of the world’s phishing sites.

Our purpose, passion, and expertise are focused on just one thing: protecting the world from cybercrime.

Our passion doesn’t stop at what we do - it shapes how we work, too. We’re proud of our talented team, and the value each person brings. That’s why we’ve created a workplace where people feel supported and inspired: from great benefits and wellness programs to fun social events, we’ve got you covered.

The Role

We’re looking for an experienced and highly motivated SEO & Web Marketing Manager to own SEO strategy, AI answer optimization, content optimization, and web performance management to enhance visibility, engagement, and conversions across Netcraft’s digital ecosystem. Reporting to the Director of Demand Generation, you will shape SEO-led content strategies that align with customer intent, search trends, and Netcraft’s growth priorities. You’ll collaborate with marketing, product, and content teams around the world to unify brand messaging, elevate user experience, and drive measurable impact through search and web marketing excellence. While our preference is for this role to be based in our Lehi, Utah office on a hybrid schedule, we’re open to considering remote candidates who can collaborate effectively during Mountain Time business hours.

This is what you’ll be doing, day to day:

• Develop and implement a comprehensive SEO strategy to drive sustainable organic traffic growth and improve search visibility for high-value topics and solutions
• Collaborate with content strategists and writers to improve existing assets and spearhead creation of new SEO-focused content that aligns with user needs and search trends.
• Stay ahead of LLM-powered search evolution and Generative Engine Optimization (GEO/AEO), adapting strategies for the next generation of search behaviors
• Optimize site structure, metadata, schema, and internal linking to enhance crawlability, indexation, and ranking performance
• Develop and execute website marketing strategies to increase visibility, engagement, and lead generation across Netcraft’s digital channels
• Oversee website updates and maintenance, ensuring timely, accurate, and on-brand information is displayed
• Work with design team to optimize web page templates and layouts for conversion
• Monitor and analyze website performance and user behavior using GA4, Tag Manager, and analytics dashboards to identify growth and optimization opportunities
• Define, monitor, and report on key performance indicators such as organic traffic growth, conversion rates, keyword rankings, and engagement metrics

The Reward Package

• We like to look after our people really well, so your compensation will include:
• Highly attractive base salary, reviewed annually. Plus 10% bonus based on performance.
• 33 days’ vacation per annum (incl. public holidays), rising to 37 days with service
• Separate paid sickness and compassionate leave to use when needed
• Flexible and hybrid working options to support your personal life balance
• 401(k) Safe Harbor Plan, with employer-matched contributions up to 4%
• Generous private health cover with 10+ plan choices
• Enhanced paid family leave entitlements, incl. 52 weeks maternity/adoption leave and four weeks paternity leave
• Two paid Volunteering Days per year
• Two paid Personal Development Days per year and plenty of learning and development opportunities such as open access to Udemy and Coursera
• Inclusive culture and environment, where you’ll feel genuinely valued and supported

What you’ll need to be successful

• 5+ years of hands-on experience in SEO and web marketing, preferably in B2B or technology sectors
• Proven success driving organic growth and improving web conversion across complex sites
• Deep knowledge of SEO best practices (on-page, off-page, and technical)
• Experience with analytics and SEO platforms (Google Analytics 4, Search Console, Tag Manager, Ahrefs, SEMrush)
• Web development capabilities are preferred but not required
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent cross-functional communication and project management skills

Diversity, Equality, and Inclusion

This is very important to us, and we actively support under-represented groups. We seek to maintain a working environment that is free from bias, harassment, or discrimination, and we encourage candidates from any background to apply, regardless of their gender, gender identity, sexual orientation, race/ethnicity, ability/disability, age, religion, or any other specific characteristics.

We’re happy to make reasonable accommodations to our hiring process to ensure that everyone can participate fully and comfortably.