Seo & Web & Paid Ads Executive (Ghana - West Africa)

Location: Accra - GHANA - WEST Africa (ON SITE ROLE)

The SEO, Web & Paid Ads Executive is responsible for driving qualified digital traffic, improving online visibility, and generating measurable leads through search engine optimization, website management, and paid advertising channels. This role blends analytical execution with creative optimization, focusing on performance, conversion, and return on ad spend.

Search Engine Optimization (SEO)

• Plan and execute on-page, off-page, and technical SEO strategies
• Conduct keyword research, competitor analysis, and search intent mapping
• Optimize website structure, metadata, internal linking, and content performance
• Monitor rankings, organic traffic, and SEO health using relevant tools

Website Management

• Manage and update website content, landing pages, and structure
• Ensure website performance, speed, mobile responsiveness, and usability
• Coordinate with designers, developers, and content teams as required
• Track user behavior and conversion paths to improve performance

Paid Advertising (PPC & Media Buying)

• Plan, launch, and optimize paid campaigns across platforms (Google Ads, Meta, LinkedIn, etc.)
• Manage ad budgets, bidding strategies, targeting, and creatives
• Monitor cost per lead, conversion rates, and return on ad spend (ROAS)
• Conduct A/B testing on ads, landing pages, and audiences

Analytics & Reporting

• Track performance using analytics and ad platforms
• Prepare regular performance reports with clear insights and recommendations
• Use data to inform optimization decisions and budget allocation

Collaboration & Continuous Improvement

• Work closely with sales, marketing, and management teams to align campaigns with business objectives
• Identify growth opportunities, channel improvements, and conversion bottlenecks
• Stay updated on digital marketing trends, algorithms, and platform changes

• Proven experience in SEO, website management, and paid digital advertising
• Strong understanding of search engines, ad platforms, and conversion optimization
• Analytical mindset with the ability to interpret data and act on insights
• Experience with Google Analytics, Google Search Console, and ad dashboards
• Basic HTML/CMS knowledge is an advantage
• Strong communication and execution skills

• Experience in high-ticket, real estate, hospitality, or service-based industries
• Strong understanding of lead generation and funnel optimization
• Ability to manage multiple campaigns and priorities simultaneously