SEO/SEM In House Developer

About Us The Reinert Group (TRG) is a fast-growing hospitality, tourism, retail, and e-commerce company headquartered in Chattanooga, Tennessee. Our portfolio includes the Southern Belle Riverboat, Chattanooga Ducks, Mayor’s Mansion Inn, Overboard Bar & Grill, MoonPie General Stores, MoonPie Coffee, MoonPieDirect, and multiple gift shop and restaurant concepts across Tennessee. We serve over 150,000+ customers annually, operate several online stores, and continually build and launch new websites, booking systems, online menus, customer portals, and digital tools. We are now hiring a full-time, in-house SEO/SEM Website Developer to lead all digital development across the organization. ⸻ Position Overview We are looking for a high-level website developer with strong skills in SEO, SEM, website development, coding, and digital optimization. This person will become the central digital engine behind all TRG brands—building, maintaining, optimizing, and scaling multiple websites, online stores, booking flows, menus, portals, and internal tools. This role requires someone who is equal parts developer, strategist, and problem-solver. ⸻ Key Responsibilities Website Development • Build, redesign, and maintain websites for all TRG brands (Shopify, WordPress, custom-coded sites). • Create fast, mobile-first, SEO-optimized websites designed to convert customers. • Implement advanced Shopify development (custom sections, liquid coding, scripts, API integrations). • Manage hosting, domains, security, SSL, speed optimization, and backups. • Build custom landing pages for promotions, seasonal campaigns, and tourism events. • Develop custom-coded pages, apps, dashboards, and internal tools (JS, Python, PHP, etc.). SEO/SEM (Core Responsibility) • Own all Search Engine Optimization (technical, on-page, off-page). • Manage Search Engine Marketing campaigns (Google Ads, retargeting, remarketing). • Build and maintain keyword strategies across tourism, hospitality, retail, and e-commerce. • Improve rankings, traffic, and conversion rates for all TRG brands. • Conduct SEO audits and implement rapid improvements. • Create analytics dashboards for traffic, conversions, and ROAS. Digital Software Development • Build lightweight tools, automations, dashboards, and microservices to support operations. • Develop internal systems (inventory tools, scheduling apps, menu engines, order-tracking). • Integrate third-party APIs (Shopify, FareHarbor, Square, Google, wholesale systems). • Create efficiencies that reduce reliance on expensive SaaS subscriptions. Analytics & Optimization • Track funnel performance, site speed, bounce rates, conversions, and online sales. • Implement event tracking, pixels, and advanced tagging for real-time data. • Use findings to improve user experience and overall revenue. Cross-Department Collaboration • Support MoonPieDirect with wholesale ordering portals and improved B2B tools. • Support Overboard Bar & Grill with digital menus, promotions, and event marketing. • Optimize booking and customer flow for Southern Belle Riverboat and Chattanooga Ducks. • Support retail teams with gift shop e-commerce, product pages, and inventory syncing. • Assist with digital strategy for new businesses and upcoming TRG expansions. ⸻ Qualifications Required • 3+ years website development experience (Shopify, WordPress, custom frameworks). • Strong coding skills: JavaScript, HTML, CSS, Liquid (Shopify), plus backend experience (Python, PHP, or Node). • Demonstrated experience improving SEO rankings and leading technical SEO work. • Strong understanding of SEM (Google Ads, bidding strategies, ROAS optimization). • Experience with API integrations and custom feature development. • Strong portfolio of websites or digital projects. • Ability to manage multiple projects across multiple brands simultaneously. Preferred • Experience in hospitality, tourism, retail, or high-volume e-commerce. • Experience with wholesale portals, B2B systems, or custom ordering flows. • UI/UX experience and wireframing capability. • Knowledge of GA4, Tag Manager, Search Console, Hotjar, and related tools. • Experience in fast-paced, entrepreneurial companies. ⸻ What We Offer • Full-time, stable long-term role with room for advancement. • Ability to work on dozens of high-impact digital projects across multiple industries. • Creative freedom to build modern digital systems from scratch. • Competitive salary based on experience. • Performance-based bonuses. • Work directly with ownership on high-level digital strategy. • Opportunity to help shape the digital future of one of Chattanooga’s fastest-growing companies. ⸻

Job Type: Full-time

Pay: $58,000.00 - $65,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Work Location: In person