SEO/SEM Specialist + Web Experience

About Connect SWFL

Connect SWFL is a growing digital solutions company helping clients succeed through web development, marketing, and tailored digital services. We’re expanding our marketing capabilities and are looking for a motivated, hands-on SEO/SEM Specialist with practical web experience to help shape and manage our digital advertising, search optimization, and website performance efforts.

This role combines strategy, execution, and program development — perfect for someone eager to build a strong SEO/SEM foundation within a creative and collaborative team.

How We Invest in You

• Medical, Dental, Vision
• Life Insurance
• 401(k)
• Paid Time Off & Paid Holidays
• Comfortable & Collaborative On-Site Work Environment

Compensation & Growth

Salary: $50,000 - $55,000 DOE

Benefits

• Paid Google/SEO certification opportunities
• Professional development and leadership opportunities

What You’ll Be Doing

• Plan, create, and optimize SEO and Google Ads campaigns for Connect SWFL and our clients.
• Update and manage content within WordPress and similar CMS platforms.
• Build and maintain keyword strategies, ad copy, and performance dashboards.
• Conduct SEO audits and implement on-page, technical, and local SEO improvements.
• Evaluate and recommend site enhancements related to load speed, structure, and indexing.
• Report on campaign results and use insights to drive continuous improvement.
• Develop scalable processes and best practices for future growth.
• Work closely with web developers and designers to improve website performance, user experience (UX), accessibility, and conversion optimization.

What You Need to Succeed

• Bachelor’s degree in Marketing, Communications, Business, Web Design/Development, or related field preferred.
• A self-starter who thrives in a growing company environment and enjoys taking ownership.
• 2+ years of hands-on experience in SEO and/or SEM (agency or freelance experience a plus).
• Strong knowledge of Google Ads, Google Analytics (GA4), Search Console, and tools like SEMrush, Ahrefs, or Moz.
• Proven track record of improving ROI through search campaigns.
• Working knowledge of website structure, HTML/CSS basics, and CMS platforms (especially WordPress).
• Strong analytical, problem-solving, and communication skills.

Why You’ll Love Working Here

• You’ll be a key driver in building our SEO/SEM and digital performance services.
• Your work will directly influence both company growth and client success.
• You’ll work with a small, creative team that values initiative, learning, and measurable results.

Application Requirements

To be considered for this position, applicants must submit a resume and cover letter. Please ensure both of these items are submitted before completing your application. Thank you!

This job is not a remote position.
Must be willing to work full-time at our Fort Myers location.

We look forward to having you on our team!

Job Type: Full-time

Pay: $50,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Must be located within a 25-45 mile radius to Fort Myers, FL.
• To be considered for this position, please paste your cover letter below.

Experience:

• SEO: 2 years (Required)
• SEM: 2 years (Required)
• Google Ads: 2 years (Required)
• Google Analytics: 2 years (Required)
• WordPress: 2 years (Required)

Work Location: In person