SEO/SMM SPECIALIST

Job Overview
We are seeking a dynamic and results-driven SEO Specialist to elevate our online presence and drive organic growth across digital platforms. In this role, you will develop and implement comprehensive search engine optimization strategies that enhance visibility on search engines, increase website traffic, and improve conversion rates. You will play a pivotal role in optimizing content, analyzing web performance, and leveraging SEO tools to ensure our digital marketing efforts deliver measurable success. If you thrive in a fast-paced environment and are passionate about shaping digital success stories, this opportunity is for you!

Duties

• Conduct thorough keyword research to identify high-impact search terms aligned with our business goals and target audience.
• Optimize website content, metadata, and HTML elements to improve search engine rankings and user engagement.
• Implement technical SEO best practices, including site speed optimization, mobile responsiveness, structured data markup, and crawlability enhancements using tools like Google Search Console and SEO platforms.
• Manage and update content management systems such as WordPress to ensure SEO compliance across all pages.
• Develop and execute link-building strategies to strengthen domain authority and improve search visibility.
• Utilize SEO tools like SEMrush, Ahrefs, or Moz to monitor performance metrics, conduct site audits, and identify opportunities for improvement.
• Analyze web analytics data from Google Analytics and Adobe Analytics to track traffic patterns, user behavior, conversions, and overall campaign effectiveness.
• Collaborate with content creators and social media teams to optimize digital content for SEO and social engagement.
• Leverage Google Tag Manager for tracking conversions, events, and user interactions to refine marketing strategies.
• Enhance e-commerce platforms by optimizing product pages, metadata, images, and user experience for better search rankings and conversions.
• Stay current with evolving search engine algorithms (Google Search updates), industry trends, and best practices in SEO and digital marketing.

Experience

1. Core Digital Marketing Skills

Required:

• Minimum 3+ years of experience in SEO and SMM within healthcare, behavioral health, or addiction treatment marketing.
• Strong understanding of Google Search, Local SEO, and Google Business Profile optimization.
• Proficiency with SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, Google Analytics 4.
• Ability to build and execute content strategies specific to addiction treatment.
• Knowledge of conversion funnels for admissions (calls, forms, chats).
• Experience in managing social media channels (Facebook, Instagram, TikTok, YouTube, LinkedIn) focusing on patient-facing educational content.

2. Healthcare-Specific Regulatory Compliance

Mandatory:

• Understanding of HIPAA marketing restrictions and privacy rules.
• Knowledge of Google Ads Addiction Treatment Certification requirements.
• Awareness of ethical marketing standards for SUD programs (no patient brokering, no deceptive practices).
• Ability to create compliant content related to:
• Detox
• Residential treatment
• MAT (Suboxone, Vivitrol)
• PHP/IOP
• Mental health services

3. Rehab-Industry Knowledge

Preferred:

• Experience working with addiction treatment centers or mental health clinics.
• Understanding of common keywords and search intent for:
• "Drug rehab near me"
• "Alcohol detox"
• "Dual diagnosis"
• "Residential treatment program"
• Insurance verification
• Familiarity with NAATP guidelines and ethical lead generation practices.
• Ability to tailor ads and posts around:
• Family support
• Recovery journey
• Evidence-based care
• Alumni success
• Community events

4. Content Development Skills

The specialist should be able to:

• Develop high-ranking content for:
• Program pages
• Condition pages (anxiety, depression, trauma, etc.)
• Blog articles
• Landing pages
• Local SEO pages
• Write in a warm, compassionate, and professional tone appropriate for families in crisis.
• Create social media content that is supportive, stigma-free, and educational.
• Produce SEO-optimized creative assets:
• Reels
• Short videos
• Infographics
• Testimonials (HIPAA compliant)

5. Technical SEO Knowledge

Required:

• Site audits: speed, indexing, meta structure, schema.
• On-page optimization (H1/H2, internal links, keyword density).
• Off-page strategies:
• High-quality backlinks
• Local citations
• Experience with ADA accessibility compliance (WCAG).
• Understanding of website platforms:
• WordPress
• Webflow (optional)
• WIX (optional)

6. Lead Generation & Analytics

Required strengths:

• Ability to track, measure, and report:
• Calls
• Form submissions
• Chat conversions
• Insurance verification leads
• Experience integrating:
• CallRail or CallTrackingMetrics
• HubSpot / Salesforce / KIPU CRM (preferred)
• Running small-to-medium paid campaigns:
• Meta Ads
• Google Ads (if certified for SUD)
• YouTube pre-roll

7. Soft Skills & Professional Attributes

• Compassionate communication suitable for a sensitive industry.
• High ethical standards.
• Ability to work closely with Admissions & Clinical team to understand program strengths.
• Strong organizational and reporting skills.
• Crisis-sensitive approach when creating messaging.

8. Key Performance Indicators (KPIs)

A qualified specialist should be able to improve:

• Website organic traffic (15–30% per quarter).
• Call volume from organic sources.
• Google Business Profile ranking in:
• Local 3-Pack
• Branded rehab searches
• Condition-specific searches
• Admission conversions from digital leads.

Social media engagement & brand authority.

Pay: $48,626.18 - $58,560.56 per year

Work Location: In person