Shopify SEO & Performance Marketing Specialist

Key Responsibilities

Shopify Store Management

• Manage Shopify backend: products, collections, variants, inventory & pricing
• Upload and optimize product listings (titles, descriptions, images, alt text, tags)
• Handle themes, apps, and basic Shopify customizations
• Ensure clean URLs, proper redirects, and structured collections
• Monitor site performance, page speed & user experience

SEO (On-Page, Technical & Content)

• Perform keyword research (local & commercial intent–UAE focused)
• Optimize:
• Meta titles & descriptions
• H1–H4 structure
• Product & category pages
• Blog content for SEO
• Implement internal linking strategies
• Manage image SEO (alt text, compression, naming)
• Fix SEO issues: broken links, indexing, duplicate content

Performance & Analytics

• Track SEO performance using Google Search Console & Analytics
• Monitor rankings, traffic, CTR, and conversion rates
• Provide monthly SEO & e-commerce performance reports
• Identify opportunities for organic growth & CRO improvements

Content & Marketing Support

• Support blog content planning for SEO
• Assist in landing pages for campaigns & seasonal promotions
• Work closely with marketing & design teams for banners and promotions

Job Type: Full-time

Pay: AED4,000.00 - AED4,500.00 per month