Short Form Content Creator (Contract) - Plum Market

Short-Form Content Creator (Contract) – Plum Market

Location: Michigan (Store Visits)
Hours: 10–15 hours/week
Pay: $18–$22/hr or monthly retainer
Category: Contract – Marketing / Social Media

About Plum Market

Plum Market is a family-owned neighborhood grocer redefining what it means to shop fresh, local, and intentional. Founded by brothers Marc and Matt Jonna, Plum has become a beloved community hub known for premium curation, chef-crafted prepared foods, top-tier wine & spirits, and exceptional customer experiences.

We’re expanding our brand and elevating our storytelling—and we’re looking for a creative, trend-savvy Short-Form Content Creator to capture the Plum vibe across social media.

Role: Short-Form Content Creator (Contract)

We’re seeking a creative, reliable, visually sharp content creator to produce premium food-forward videos and social content for Instagram, TikTok, and YouTube Shorts. This role combines storytelling, creativity, and hands-on content production—perfect for someone who loves food, culture, and capturing moments.

What You’ll Do

Daily + Weekly Content Creation

• Shoot, edit, and post short-form video content (trending clips, product spotlights, founder moments, food visuals).
• Create engaging Instagram Stories (polls, Q&As, behind the scenes, product drops).
• Produce 3–5 short-form videos per week across Plum departments: Produce, Bakery, Prepared Foods, Wine & Spirits, Wellness, and more.
• Capture real-time in-store content at Michigan locations (customers, products, chef moments, displays, events).

Strategy + Planning

• Develop a monthly short-form content calendar for TikTok, Instagram, and YouTube Shorts.
• Experiment with formats and analyze engagement to refine strategy.
• Shoot and organize stock video and photo assets (store atmosphere, ingredients, seasonal items, team culture).

What We’re Looking For

Required

• Reliable transportation to visit the Farmington office and Michigan stores.
• Strong understanding of TikTok, Instagram Reels, meme culture, and viral short-form trends.
• Proficiency with editing tools (CapCut, InShot, Adobe Premiere, Final Cut).
• Comfortable filming customers, team members, and products in busy retail settings.
• Creative, flexible, quick-turn content creator with strong attention to detail.
• A premium visual eye — clean, crisp, minimal aesthetic.
• Self-starter who works well independently.

Bonus Skills

• Experience in brand storytelling or social media management
• Food, grocery, wellness, or retail knowledge
• Photography or design experience

Commitment & Compensation

• Hours: 10–15 per week (light but consistent daily touchpoints)
• Pay: $18–$22/hr based on experience or monthly retainer

Perks:

• 20% employee discount

• Free product tastings

• Early access to new items