SMM / Creative Marketing Manager

SMM / Creative Marketing Manager
Industry: Real Estate · Dubai
Employment: Full-time, Hybrid (5/2)
Benefits: Employment Visa & Medical Insurance

About Us
We are a Dubai-based real estate agency specializing in off-plan projects, developers, and investment properties. Our clients include international investors, families, expats, and high-net-worth individuals.

We are looking for a creative and strategic SMM / Creative Marketing Manager to turn real estate into compelling visual content and systematically generate interest, trust, and leads.

Responsibilities

Content, Social Media & Production

• Manage Instagram, TikTok, LinkedIn, and Telegram
• Test new platforms, formats, and algorithms
• Produce Reels/Shorts/TikTok content on off-plan developments, branded residences, Dubai districts, lifestyle, and investment insights
• Handle photography and video production for properties, showrooms, construction progress, brokers, and clients
• Collaborate with brokers to build personal brands and trust

Creative & Strategy

• Develop content pillars and rubrics (investments, ROI, district comparisons, apartments vs commercial, market trends)
• Craft storytelling: why people invest, target audience, problem-solving
• Use AI tools for idea generation, copywriting, scripting, and editing
• Build and maintain a premium visual identity

Content Planning & Execution

• Plan monthly content for Instagram, TikTok, LinkedIn, and Telegram
• Align content for brokers, properties, developers, and events
• Full-cycle content delivery: idea → script → shoot → edit → publish
• Organise property shoots, broker content, and project launches
• Prepare scalable formats to support team and brand growth

KPI & Performance Metrics

• Track reach, follower growth, engagement (comments, saves, interactions)
• Monitor incoming leads from social media
• KPIs are clearly defined and used to measure performance

Requirements

• Working-level English proficiency
• Strong visual taste and attention to aesthetics
• Solid understanding of digital marketing and social platforms
• Experience with short-form video (Reels/TikTok/Shorts)
• Interest in real estate and investments
• Highly organised, independent, and results-oriented
• Willingness to experiment with new tools, platforms, and formats
• Ability to thrive in a fast-paced environment

What We Offer

• Employment visa and full medical insurance
• Work with a leading Dubai real estate team
• Access to developers, projects, showrooms, and properties
• Marketing support and fast decision-making
• Direct communication with management
• Opportunity to influence brand strategy and growth
• Career development in real estate marketing, branding, and creative direction

How to Apply
Please send:

• Your portfolio (Reels/TikTok)
• Links to your social media accounts
• A short summary of your professional experience

Job Type: Full-time

Pay: AED6,000.00 - AED9,000.00 per month