SMM Manager (Social Media Manager)

Core Responsibilities:

Social Media Strategy:

• Develop and implement a comprehensive social media strategy aligned with the company’s brand and business goals.
• Create content calendars for social media platforms (Instagram, LinkedIn, Facebook, etc.), ensuring a consistent posting schedule.
• Define and track key performance indicators (KPIs) to measure the success of social media campaigns.

Content Creation:

• Work with the marketing team to produce high-quality content, including photos, videos, blog posts, and infographics.
• Ensure all content aligns with AKARIA Real Estate’s brand voice, mission, and luxury positioning.
• Oversee the production of 3D virtual tours and other digital experiences to showcase exclusive real estate listings.

Audience Engagement:

• Engage with followers on social media platforms, responding to inquiries, comments, and messages in a timely manner.
• Build relationships with influencers, clients, and industry leaders to increase brand visibility.
• Monitor conversations and trends on social media to identify engagement opportunities for AKARIA Real Estate.

Advertising and Paid Media:

• Develop and manage social media advertising campaigns, including Facebook Ads, Instagram Ads, and LinkedIn promotions.
• Track and optimize ad performance, adjusting budgets and strategies as needed to maximize ROI.
• Create A/B tests for social media ads to optimize targeting and messaging.

Analytics and Reporting:

• Analyze social media performance using analytics tools such as Google Analytics, Hootsuite, and Sprout Social.
• Prepare monthly reports on the effectiveness of social media campaigns and provide actionable insights for improvement.
• Monitor competitors’ social media activity to identify trends and areas for differentiation.

Brand Development:

• Ensure consistency in brand messaging across all social media platforms.
• Collaborate with the creative team to develop new ways of positioning AKARIA Real Estate as a luxury and high-status brand.
• Develop branded social media templates for easy content creation and uniformity.

Campaign Management:

• Plan and execute social media campaigns around key events, property launches, and company milestones.
• Work closely with real estate agents to promote new listings, open houses, and client success stories on social media.
• Manage giveaways, contests, and other engagement-driven campaigns to grow the brand’s online following.

Additional Responsibilities:

• Stay up-to-date with social media trends, tools, and algorithms to keep AKARIA at the forefront of digital marketing.
• Maintain close communication with the marketing head and CEO to ensure alignment of social media strategy with broader company goals.
• Collaborate with the team for roadshows, ensuring content reflects AKARIA’s exclusivity and luxury appeal.
• Russian Speaker.

Job Type: Full-time