Key Responsibilities
- Manage and grow the brand’s presence across social media platforms including Instagram, YouTube, Facebook, LinkedIn, TikTok, and X.
- Develop platform-specific content strategies to drive follower growth, engagement, and community building.
- Plan and execute content calendars aligned with launches, events, programs, and campaigns.
- Monitor interactions, messages, comments, and overall community engagement.
- Identify trends, viral formats, and relevant conversations within personal development space.
- Identify, pitch, and secure brand collaborations with aligned organizations, platforms, and communities.
- Conceptualize and execute co-branded campaigns, digital events, and partnership initiatives
- Build and maintain long-term strategic relationships with partner brands
- Manage Brand outreach, onboarding, content coordination, and campaign execution
- Develop ambassador programs and long-term brand partnerships
- Secure and manage paid partnerships, sponsored content deals, and brand integrations
- Coordinate deliverables, timelines, approvals, and reporting for all paid collaborations
- Ensure alignment of sponsored content with brand voice and audience expectations
- Coordinate cross-promotions, guest collaborations, and co-branded podcast opportunities
- Repurpose long-form content into short-form videos, graphics, and promotional posts
- Track performance metrics including reach, engagement, growth, and partnership outcomes
- Generate insights to optimize content strategies and collaboration effectiveness
- Identify new opportunities for expansion and audience acquisition
- Coordinate with internal teams, agencies, and external stakeholders for seamless execution of campaigns and initiatives
- Stay updated on platform updates, social media trends, and emerging collaboration opportunities
Personal Attributes:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 05-07 years of progressive experience in digital marketing and social media management, with a significant portion in a leadership or strategic role.
- Expertise in developing and executing comprehensive social media strategies across various platforms (Instagram, YouTube, Facebook, LinkedIn, etc).
- Must know how to supervise and conduct digital marketing shoots and handle a camera, if needed.
- Strong understanding of SEO, SEM, content marketing, email marketing, and other digital marketing channels.
- Proficiency in using digital marketing and social media analytics tools (e.g., Google Analytics, Meta Business Suite, YouTube Analytics, podcast metrics platforms).
- Exceptional communication, storytelling, and interpersonal skills.
- Creative thinker with a data-driven approach to decision-making.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Job Type: Full-time
Pay: ₹50,000.00 - ₹60,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
Work Location: In person