Social Media and Community Manager

About us

Blue Orange Group is an international game publishing company with offices in France and a U.S. branch based in San Leandro, California.

Since 2005, the Group has been driven by a strong commitment to creativity, teamwork, and a positive company culture. Today, Blue Orange Games are published and distributed in more than 60 countries worldwide.

Since 2000, Blue Orange USA has been creating award-winning, family-friendly board games, along with outdoor toys and other playful experiences designed to bring people together.

Job Overview

Blue Orange USA is currently recruiting a Social Media & Community Manager to join the Marketing team. Reporting to the Marketing Supervisor, this role will support the growth and visibility of the Blue Orange games across the U.S. market, contributing to social media strategy, content creation, community engagement, retail activation, and digital marketing initiatives.

Main Responsibilities:

• Develop and manage the social media strategy across all platforms (Instagram, Facebook, X, TikTok, Snapchat, Reddit, Quora, etc.).
• Plan, create, and schedule social media content in advance using structured content calendars aligned with marketing priorities and product launches.
• Design and publish posts using Hootsuite or similar scheduling tools.
• Manage the TikTok Shop presence, including product listings, promotions, and campaign coordination.
• Grow and engage the community by responding to comments, moderating discussions, and implementing initiatives that increase visibility and participation.
• Influencer and Partnership Management:
• Expand and manage the network of influencers and content creators
• Identify, onboard, and maintain relationships with partners
• Coordinate product exchanges, collaborations, and monthly game shipments
• Track shipments and manage follow-ups with partners
• Develop and manage affiliate programs (TikTok, YouTube, etc.)
• Content Creation & Asset Management:
• Develop campaign concepts and marketing taglines
• Create basic visual content using Canva or similar tools
• Prepare briefs for the Design team and coordinate the production of marketing assets
• Create and maintain product specification sheets during game development
• Manage and organize the company’s image and video asset library
• Archive assets using consistent naming and structured folders
• Reporting & Performance Monitoring:
• Monitor social media performance and community feedback
• Produce regular reports tracking key KPIs (engagement, reach, growth, traffic)
• Conduct community surveys and collect feedback
• Test new tools and strategies to increase engagement and visibility
• Stay up to date with social media trends and best practices

Candidate Profile:

• Degree in Marketing, Communication, Digital Media, or related field.
• Proven experience in social media management and community engagement.
• Familiarity with graphic design tools (Canva or equivalent).
• Proficiency in basic video editing.
• Experience with scheduling tools (Hootsuite) and email platforms (Mailchimp).
• Ability to analyze performance metrics and generate reports.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Strong written and verbal communication skills in English.
• Good understanding of U.S. culture and social media trends.
• Comfortable representing the brand on social media, including appearing in photo and video content when needed.
• Willingness to travel within the United States 1–4 times per year.
• Interest in board games and the gaming industry is a strong asset.

Job Type: Full-time

Pay: $20.00 - $25.00 per hour

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Vision insurance

Schedule:

• 8 hour shift

Application Question(s):

• Please include a cover letter with your resume.

Experience:

• Marketing: 1 year (Required)

Work Location: Remote