Social Media and Content Marketing Specialist

Location: Fully Remote (U.S.-based, any time zone)
Reports To: Director of Marketing

About the Role

Key Autism Services is seeking a creative, organized, and results-driven Social Media and Content Marketing Specialist to join our growing marketing team. This role will be responsible for leading our social media presence while supporting content creation, recruitment marketing, family education initiatives, website updates, internal communications, and broader marketing campaigns.

The ideal candidate is a strong storyteller who understands how to create engaging content, grow online communities, analyze performance metrics, and support strategic marketing initiatives. This is an excellent opportunity for a marketing professional who enjoys both creative execution and data-driven decision-making.

Key Responsibilities

Social Media Management

• Own and manage the company social media calendar across all platforms.

• Develop and execute social media strategies that increase engagement, brand awareness, and audience growth.

• Create compelling content, including graphics, videos, and written posts.

• Manage and optimize company presence on Facebook, Instagram, LinkedIn, TikTok, and emerging platforms.

• Monitor social media trends and identify opportunities for audience engagement.

• Track performance metrics and provide monthly reporting and insights.

• Support lead generation, recruiting, and brand-building initiatives through social media.

Content Marketing

• Write and publish two blogs per month.

• Create social media copy, graphics, videos, and other digital content.

• Develop thought leadership content that supports company expertise and credibility.

• Support BCBA recruiting campaigns and family education initiatives.

• Assist with video production and editing.

• Create and manage external newsletters and e-mail communications.

Website Management

• Update website content to ensure accuracy, consistency, and alignment with brand messaging.

• Publish blogs and manage website content updates.

• Add and maintain event information.

• Support the creation and optimization of landing pages.

• Identify opportunities to improve website content and user experience.

Internal Communications

• Create and manage the company’s internal newsletter.

• Support employee communications and engagement initiatives.

• Help promote company programs, events, and organizational updates.

Marketing & Recruitment Support

• Assist with planning and executing marketing campaigns.

• Create marketing collateral, including flyers, one-pagers, presentations, and recruitment materials.

• Support referral development and talent acquisition marketing initiatives.

• Partner with regional teams and departments to fulfill marketing requests.

Analytics & Performance Reporting

• Track and analyze social media and content marketing KPIs.

• Monitor website traffic and engagement generated through social channels.

• Prepare monthly reports with recommendations for improvement.

• Use data to optimize content, engagement, and lead-generation efforts.

Compliance & Brand Stewardship

• Ensure all content and communications comply with HIPAA requirements.

• Maintain brand consistency across all channels and materials.

• Follow established review, approval, and compliance processes.

Qualifications

Required

• Bachelors degree in Marketing, Communications, Public Relations, or a related field or 3–5 years of experience in marketing, social media management, or digital marketing.

• Experience managing multiple social media platforms for a brand or organization.

• Experience with Microsoft Office Suite (PowerPoint, Excel, Word)

Preferred

• Experience with Canva and basic graphic design.

• Experience developing and managing content calendars.

• Knowledge of social media strategy, audience growth, and engagement best practices.

• Experience with video creation and editing.

• Healthcare, behavioral health, or healthcare services marketing experience a plus.

• Experience supporting recruiting or employer branding initiatives.

• Strong writing, editing, and content creation skills.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Experience using social media analytics and reporting tools.

Why Join Key Autism Services?

At Key Autism Services, our mission is to create meaningful, positive change in the lives of individuals diagnosed with Autism Spectrum Disorder (ASD) and related conditions. Since 2014, we have partnered with families and communities to help individuals achieve greater independence and improved quality of life.

By joining our team, you will have the opportunity to make an impact through meaningful work while collaborating with passionate professionals dedicated to improving lives every day.

Equal Opportunity Employer

Key Autism Services is an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills, and experiences within our workforce.

Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of employment visas at this time.