Social Media and Content Specialist - On Site Only - Background Check Required

POSITION OVERVIEW: This role is for someone who sees social media as a ministry, not just a marketing channel. You understand that a 60-second Reel can move someone from curious to committed. You know how to speak to a major donor, a monthly giver, and a 25-year-old encountering global missions for the first time — and you can craft content that resonates with each.

You’re as comfortable as a video editor as you are in a strategy doc, and you get genuinely energized by campaigns that connect hearts to a cause bigger than themselves.

ESSENTIAL FUNCTIONS:

This position requires the exercise of discretion and independent judgment with respect to matters of significance as noted below:

• Own ICM’s social media presence across Instagram, Facebook, YouTube, LinkedIn etc…— managing the content calendar, posting cadence, and community engagement.
• Concept, script, shoot (when needed), and edit short-form and long-form video content including Reels, YouTube features, donor testimonials, and campaign launches.
• Develop and execute multi-channel campaigns targeted to distinct audience segments — major donors, monthly givers, church partners, and next-generation supporters.
• Collaborate cross functionally to align social content with capital campaigns, anniversary milestones, and fundraising appeals.
• Repurpose field stories, mission updates, and organizational content into platform-native formats that drive engagement and action.
• Editing high quality, short form video content specifically tailored for platforms like Instagram, TikTok, and YouTube.
• Understanding the nuances of platforms like Instagram Reels, TikTok, and YouTube to maximize reach and engagement.
• Monitor analytics across platforms and provide monthly performance reports with actionable insights and optimization recommendations.
• Support paid social efforts on META and Linked and other platforms in coordination with the broader digital marketing strategy.
• Stay current on platform changes, nonprofit social trends, and faith-based content best practices.

This position may involve both domestic and international travel up to 25% per calendar year.

OTHER DUTIES:

Performs or assists with any assignments as required or directed.

SUPERVISION EXERCISED:

None

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. This is a largely sedentary role; however, some standing is required. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand, walk, use hands to finger, handle or feel; and reach with hands and arms. The employee must frequently lift and/or move objects up to 20 pounds, and occasionally lift and/or move objects up to 50 pounds.

SECTION IV: QUALIFICATIONS REQUIRED: (Knowledge, Skills and Abilities)

● A follower of Jesus Christ with a servant heart for missions and nurturing believers.

● Passion for the Word of God and provision of the Word for every people group.

Bachelor’s Degree Required. Will consider candidates with extensive portfolios and outcomes equivalent to those with degrees.
2+ years of experience in marketing, communications, public relations, or advertising with a social media focus.
1+ years of experience with social media tools such as Meta Business Suite and Business Manager.
Copywriting ability that is compelling, authentic, and mission-accurate
Ability to research online platforms and come up with a plan.

Strong understanding of platform algorithms and native content formats

Proficiency with social scheduling and analytics tools (Hootsuite, Later, Sprout Social, Meta Business Suite, etc.)

Experience with Meta Ads Manager or willingness to learn quickly

Self-motivated with the ability to work independently and as an effective member of a team.
Flexibility with the ability to work well under pressure and consistently meet deadlines. Strong time management and organizational skills with attention to detail.

SECTION V: SPECIAL REQUIREMENTS: (Certifications, licensure, physical):

3+ years of experience in digital and social media marketing
Portfolio showcasing campaign work
Strong written and verbal communication skills
Exceptional analytical and problem-solving skills
Demonstrated video editing skills (Adobe Premiere, CapCut, DaVinci Resolve, or similar)
Experience in global missions, faith-based nonprofit, or church communications

Graphic design skills (Canva, Adobe Creative Suite)

Familiarity with CRM tools and donor communication platforms (Virtuous, Raise Donors Salesforce, or similar platforms etc.)

Photography skills

Instagram, TikTok, YouTube and short-form video content experience

Knowledge of social to email funnel integration

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

Pay: $48,000.00 - $52,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Retirement plan
• Vision insurance

Application Question(s):

• Are you okay with domestic and international travel, depending on the needs of the organization?
• Proficiency with social scheduling and analytics tools (Hootsuite, Later, Sprout Social, Meta Business Suite, etc.)
• Do you possess 1+ years of experience with social media tools such as Meta Business Suite and Business Manager?

Education:

• Bachelor's (Preferred)

Experience:

• marketing, or advertising with a social media focus: 2 years (Preferred)

Ability to Commute:

• Newport News, VA 23602 (Required)

Work Location: Hybrid remote in Newport News, VA 23602