Social Media and Engagement Manager

Location: Washington DC (in office 3-4 days/week)

The Trust (Powered by the NFL Players Association) is seeking talented, innovative Social Media and Engagement Manager to join our team! The Social Media and Engagement Manager will create and manage social media content across various platforms to engage audiences and enhance brand affinity. This role will lead the creation, curating, and execution of social media content, on a day-to-day basis, across multiple platforms to effectively engage target audiences, build brand affinity, and drive business goals.

Key Responsibilities:

1. Content Creation:

• Plan, create, publish and share new content (including short- and long-form posts, images, video, etc.) that builds meaningful member connections, increases brand awareness, and encourages community member engagement.
• Visual storyteller with expertise in creating breakthrough content through compelling imagery and video.
• Develop content calendars and syndication schedules aligned with communications and marketing strategies.
• Ensure brand consistency by following The Trust’s social media style guides, tone, and voice.
• Develop and pitch new ideas for both organic and sponsored content for The Trust’s official channels.

2. Social Media Management:

• Refine and maintain a cohesive set of brand standards across all official social channels.
• Maintain and grow The Trust’s social media presence with timely, trend-aware content that resonates with target audiences.
• Post and schedule updates across platforms, including Instagram, Facebook, X (Formerly Twitter), LinkedIn, and TikTok. Monitor and respond to comments, messages, and mentions promptly.

3. Strategy Development:

• Create brand identity and standards for each ancillary account and collaborate with stakeholders and routinely meet with them to ensure standards are met.
• Stay updated with trends, industry best practices, platform changes, audience preferences, and competitors.
• Plan campaigns to achieve specific objectives, including but not limited to increasing followers, driving website traffic, and expanding membership.
• Innovate new video formats and storytelling techniques to leverage trends, platform tools (e.g., thumbnails, end screens, playlists), and SEO best practices to maximize reach and retention.

4. Analytics and Reporting:

• Track and analyze metrics such as reach, engagement, and conversion rates.
• Use insights from analysis and trends to adapt strategies that meet brand objectives.
• Create reports and executive summaries to assess performance and recommend improvements.

5. Community Engagement:

• Manage the organization’s mobile application to ensure optimal functionality and user Experience.
• Foster relationships with followers and brand advocates.
• Manage online brand reputation and respond to reviews.

6. Collaboration:

• Work closely with communications, marketing, and design teams.
• Coordinate and manage influencer partnerships and member-generated content campaigns.

***When sharing resume or CV and cover letter, please include a portfolio demonstrating successful digital video creation and social media engagement.***

About Us:

The Trust, powered by the NFLPA, was launched in 2013 with a simple objective: provide former NFL players with the support they need to succeed in life after football. Eligible former players have access to The Trust’s VIP concierge-level of services and resources in the following categories: community and connection opportunities, health and wellness, and personal and business development. Working with our experts, our members discover their true purpose beyond football. Our coaches ignite strengths and give our members resources and confidence to enter into the next season like the champions they are! For more information about The Trust, visit our website: The Trust (Powered by the NFLPA) - The Trust.

In addition to competitive salaries and comprehensive benefit package, The Trust also offers a fun, learning culture and flexible work environment.