Social Media and Marketing Coordinator

Overview
We are seeking a creative and detail-oriented Social Media Coordinator to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our clients brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a strong understanding of social media trends, excellent communication skills, and a passion for digital marketing.

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement across various platforms.
• Create, curate, and manage published content (images, video, written) that aligns with the brand’s voice and objectives.
• Monitor social media channels for trends, audience feedback, and engagement opportunities through social listening.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, analyze performance metrics, and optimize content.
• Conduct keyword research and SEO strategies to enhance visibility on search engines and social platforms.
• Collaborate with cross-functional teams including public relations, graphic design, and e-commerce to ensure cohesive branding across all channels.
• Manage Facebook Advertising campaigns to drive targeted traffic and conversions.
• Analyze web analytics using Google Analytics to assess campaign effectiveness and inform future strategies.
• Engage with followers by responding to comments and messages promptly while maintaining a positive brand image.
• Proofread all content before publication to ensure accuracy and adherence to brand guidelines.

Skills

• Proficiency in social media management tools such as Metricool, Instagram/TikTok, and Adobe Creative Suite (Photoshop & Illustrator).
• Strong understanding of SEO principles, keyword research techniques, and web analytics.
• Experience in content creation including graphic design, photography, video editing, and digital marketing.
• Excellent relationship management skills with the ability to build rapport with audiences online.
• Knowledge of branding principles and public relations strategies.
• Strong proofreading skills with attention to detail in all written communications.
• Ability to adapt quickly in a fast-paced environment while managing multiple projects simultaneously. If you are passionate about social media marketing and eager to make an impact within a collaborative team environment, we encourage you to apply for this exciting opportunity.

Job Type: Full-time

Pay: $56,000.00 - $62,000.00 per year

Benefits:

• Health insurance
• Health savings account
• Paid time off

Work Location: In person