Social Media and Marketing Coordinator

<Job Summary>
We are seeking an energetic and innovative Social Media and Marketing Coordinator to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media channels, and implement marketing strategies that resonate with our target audiences. Your creativity and analytical skills will drive engagement, boost brand awareness, and support our overall marketing objectives. This paid position offers an exciting opportunity to influence our digital footprint while working in a dynamic, fast-paced environment.

<Responsibilities>

• Develop and execute engaging social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase followers and engagement.
• Manage daily social media activities using tools like Hootsuite or Buffer, ensuring consistent posting schedules and timely responses to audience interactions.
• Create visually appealing graphics and videos utilizing Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance content quality.
• Conduct social listening to monitor brand mentions, industry trends, and competitor activities, providing insights for strategic planning.
• Optimize content for search engines (SEO) by researching relevant keywords and integrating them into posts to improve visibility.
• Analyze web traffic data with Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Coordinate with public relations teams to craft press releases, manage media relationships, and support branding initiatives.
• Oversee paid advertising campaigns on Facebook and other platforms to maximize reach within target demographics.
• Collaborate with e-commerce teams to promote products through digital marketing efforts that drive online sales.
• Maintain accurate records of social media performance metrics and prepare reports for management review.

<Skills>

• Proven experience in social media management and digital marketing strategies.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO best practices, keyword research, and web analytics tools like Google Analytics.
• Familiarity with social listening tools and techniques to monitor brand reputation effectively.
• Experience managing paid advertising campaigns on Facebook Advertising or similar platforms.
• Excellent content creation skills including writing, editing, photography, and video editing.
• Ability to use scheduling tools such as Hootsuite or Buffer for efficient campaign management.
• Strong relationship management skills for engaging with influencers, partners, media outlets, and internal teams.
• Exceptional proofreading skills ensuring all content is accurate and aligned with branding standards.
• Understanding of branding principles, public relations tactics, and e-commerce marketing strategies.
• Ability to analyze data insights from web analytics to refine marketing approaches continuously. Join us as a Social Media and Marketing Coordinator to bring your creative ideas to life while shaping the digital voice of a forward-thinking organization!

Pay: $15.00 - $30.00 per hour

Expected hours: 2.0 – 40.0 per week

Work Location: Remote