Social Media and Marketing Coordinator

Job Overview
We are seeking a dynamic and creative Social Media and Marketing Coordinator to join our team. This role is essential in developing and executing innovative digital marketing strategies to enhance brand visibility, engage audiences, and drive growth across multiple platforms. The ideal candidate will possess a strong understanding of social media management, content creation, and digital marketing analytics, with a passion for storytelling and brand development.

Duties

• Develop, implement, and manage comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging multimedia content including graphics, videos, and photography.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback.
• Conduct keyword research and SEO best practices to improve content visibility on search engines.
• Oversee Facebook Advertising campaigns to target specific audiences effectively.
• Collaborate with the marketing team to ensure consistent branding and messaging across all channels.
• Engage in relationship management by interacting with followers, influencers, and partners to foster community growth.
• Proofread all content for accuracy, tone consistency, and grammatical precision before publication.

Skills

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator or other graphic programs) for graphic design and visual content creation.
• Knowledge of social media platforms’ algorithms and best practices for social media marketing.
• Knowledge of Orthodontic or Dental terminology and office operations preferred
• Understanding of SEO techniques, keyword research, web analytics (Google Analytics), and digital marketing strategies.
• Ability to create compelling content including videos, photography, and infographics.
• Familiarity with Facebook Advertising campaigns.
• Excellent proofreading skills with attention to detail in branding consistency.
• Strong relationship management skills for engaging with audiences and partners effectively. Strong outgoing personality.
• Knowledge of public relations principles to support brand reputation initiatives. This role offers an exciting opportunity for a motivated individual passionate about digital marketing innovation to make a significant impact on our brand’s growth trajectory through creative content development and strategic campaign execution.

Job Type: Part-time

Expected hours: 20 – 30 per week

Work Location: In person