Social Media and Marketing Coordinator

POSITION SUMMARY

The Marketing Coordinator at Wyman Plumbing & Mechanical is responsible for keeping our brand visible, consistent, and growing within the community. This role manages day-to-day marketing execution across social media, reviews, email/SMS campaigns, print materials, and community involvement. They are ensuring our messaging reflects our culture, core values, positive energy and level of service.

This position works closely with leadership, dispatch, CSRs, field technicians, and external marketing partners to ensure promotions, offers, and messaging align with company goals, seasonal demand, and the customer experience. The Marketing Coordinator helps build trust, strengthen our reputation, and keep Wyman Plumbing & Mechanical top-of-mind in the markets we serve.

ABOUT WYMAN PLUMBING & MECHANICAL

At Wyman Plumbing & Mechanical, we provide plumbing solutions and we are growing every day. Our mission is to set the bar higher in our industry and deliver a “WOW” experience through honest plumbing solutions.. We are transparent and reliable in our pursuit to see every team member reach their personal, professional, and financial goals through the work we do together. Our core values are the backbone of our business and guide our hiring process: we are Integrity, Inspirational, Transparent, Disciplined, Aligned, Reliable and Results Oriented.

PRIMARY RESPONSIBILITIES

Brand & Community Presence

• Monitor and professionally respond to customer reviews on Google, Facebook, Yelp, and BBB
• Engage with comments, messages, and community interactions across social platforms
• Ensure all public responses reflect company values, tone, and professionalism
• Keep the Wyman Plumbing & Mechanical name visible and positively represented within the community

Social Media & Content Creation

• Manage and post content across Facebook, Instagram, TikTok, NextDoor, Google Business, and other active platforms
• Create reels, short-form videos, before-and-after posts, project highlights, team spotlights, and customer testimonials
• Capture photo and video content from job sites, technicians, and team activities
• Coordinate with field technicians to gather on-site footage and real-world service content
• Build and maintain a structured content library to support ongoing posting and campaigns
• Ensure all content stays on-brand, culturally aligned, and consistent with company standards

Marketing Campaigns & Promotions

• Design and produce marketing materials including social ads, print ads, flyers, brochures, and digital content
• Maintain consistent use of logos, fonts, colors, and brand assets
• Create and coordinate promotional items (shirts, stickers, pens, giveaways, etc.)
• Plan and support seasonal offers, promotions, and retention campaigns
• Design and create warranty and maintenance package materials for customers

CRM, Email & SMS Marketing

• Manage and optimize CRM and marketing platforms (e.g., ServiceTitan, Mailchimp, SMS tools)
• Create and design email and SMS campaigns to support promotions, retention, and customer education
• Build and maintain automation workflows to support customer engagement and follow-ups
• Track KPIs related to engagement, retention, churn, and campaign performance

Agency & Partner Coordination

• Work closely with SEO partners to support visibility and local search performance
• Coordinate with paid ad agencies to align offers, landing pages, and seasonal messaging
• Monitor campaign performance and flag concerns, inconsistencies, or opportunities for improvement
• Ensure marketing efforts align with current company goals, staffing capacity, and revenue targets

Community & Event Marketing

• Participate in and coordinate community involvement including networking events, charity drives, local booths, contests, and giveaways
• Assist with planning and execution of events that strengthen brand presence and local relationships

Internal Alignment & Reporting

• Work cross-functionally with dispatch, CSRs, and field teams to ensure promotions and messaging match what customers are being told
• Maintain marketing trackers, content calendars, and reporting dashboards
• Pull and organize performance metrics and provide regular insights to leadership

COMPETENCIES

• Strong familiarity with social media platforms, trends, and short-form content formats
• Ability to turn everyday jobsite activity into engaging digital content
• Creative mindset balanced with structured execution and follow through
• Strong organizational skills and ability to manage multiple campaigns simultaneously
• Comfortable working independently while coordinating with multiple stakeholders
• Confident communicating with technicians in the field and leadership
• Brand-focused mindset with attention to tone, consistency, and detail
• Basic understanding of performance metrics, KPIs, and campaign tracking
• Professional, reliable, pro-active and brand-conscious

EDUCATION AND EXPERIENCE

• High School Diploma or GED required
• Prior experience managing social media and/or marketing content required
• Experience in home services, trades, or service-based businesses preferred
• Familiarity with CRM, email marketing, and basic marketing / design tools is a plus

PHYSICAL REQUIREMENTS

• Ability to travel locally to job sites using a personal vehicle (mileage reimbursed)
• Ability to stand, walk, and safely navigate active job sites
• Ability to work on a computer and mobile device for extended periods
• Must be able to lift up to 25lbs occasionally

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Wyman Plumbing & Mechanical recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

If this position caught your eye, send us your resume. For best consideration, include the job title and source where you found this position in the subject line of your email to tamra@wyman-services.com. Already a candidate? Please connect directly with your recruiter to discuss this opportunity.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• What is your ideal work environment?
• What are your 1-3 year professional goals?
• Are you able to commute daily for arrival at 7:30am at Phoenix AZ 85027?
• What really stood out and attracted you to the position?

Work Location: In person