Social Media and Marketing Coordinator

Job Summary
We are seeking a dynamic and creative Social Media and Marketing Coordinator to join our team. This role is responsible for developing and executing innovative digital marketing strategies to enhance brand visibility, engagement, and growth across various platforms. The ideal candidate will possess a strong understanding of social media management, content creation, and digital marketing analytics, with the ability to craft compelling visual and written content that resonates with target audiences. This position offers an exciting opportunity to shape our online presence and drive impactful marketing campaigns.

Duties

• Develop, implement, and manage comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging content including graphics, videos, blog posts, and photography that align with brand voice and marketing goals.
• Utilize tools like Hootsuite, Buffer, and Adobe Creative Suite for scheduling, publishing, and monitoring social media content.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activity.
• Perform keyword research and SEO optimization to improve content discoverability and search engine rankings.
• Manage paid advertising campaigns on Facebook Advertising and other digital platforms to increase reach and engagement.
• Analyze web analytics using Google Analytics and web analytics tools to assess campaign performance and optimize strategies accordingly.
• Coordinate with public relations efforts to enhance brand image through media outreach and relationship management.
• Oversee branding initiatives ensuring consistency across all digital channels.
• Collaborate with e-commerce teams to integrate marketing campaigns that support online sales efforts.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Stay updated on the latest trends in social media marketing, digital marketing tools, and industry best practices.

Qualifications

• Proven experience in social media management, digital marketing, or related roles.
• Strong proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite for graphic design and video editing.
• Familiarity with social media management tools such as Hootsuite and Buffer.
• Knowledge of SEO best practices, Google Analytics, keyword research, and web analytics tools.
• Experience with Facebook Advertising campaigns and other paid digital advertising platforms.
• Excellent content creation skills including photography and video editing.
• Strong understanding of branding principles and relationship management strategies.
• Ability to analyze data insights to inform marketing decisions effectively.
• Exceptional proofreading skills with attention to detail.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously. This role is ideal for a passionate digital marketer eager to leverage their skills in a fast-paced environment while contributing significantly to our brand growth strategy.

Job Type: Full-time

Pay: $18.50 - $20.00 per hour

Expected hours: 25 – 40 per week

Work Location: In person