Social Media and Marketing Coordinator

<Overview>
Energize your career by joining our dynamic team as a Social Media and Marketing Coordinator! In this vibrant role, you will spearhead innovative digital marketing campaigns, craft compelling content, and elevate our brand presence across multiple platforms. Your creative energy and strategic mindset will drive engagement, foster community relationships, and amplify our message to a global audience. This paid position offers an exciting opportunity to make a tangible impact through social media management, content creation, and digital marketing initiatives that inspire and connect.

<Responsibilities>

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create captivating multimedia content including graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback for timely responses and insights.
• Utilize social media management applications such as Hootsuite and Buffer to schedule posts, analyze performance metrics, and optimize campaigns for maximum reach.
• Conduct keyword research and SEO best practices to enhance content discoverability on search engines and social platforms.
• Collaborate with public relations teams to craft press releases, manage media relationships, and coordinate branding efforts.
• Oversee paid advertising campaigns on Facebook Ads and other platforms to boost campaign effectiveness and ROI.
• Track web analytics using Google Analytics and web analytics tools to measure campaign success, refine strategies, and report on key performance indicators.
• Engage with online communities through relationship management techniques to foster loyalty and brand advocacy.
• Coordinate photography sessions and video editing projects to produce high-quality visual content aligned with branding standards.

<Qualifications>

• Proven experience in social media marketing, digital marketing or related fields with a strong portfolio of successful campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and Canva Pro for graphic design; experience with video editing is a plus.
• Familiarity with social listening tools like Brandwatch or Sprout Social for monitoring online conversations.
• Knowledge of SEO principles, keyword research techniques, and web analytics platforms such as Google Analytics.
• Hands-on experience managing social media management tools like Hootsuite or Buffer for scheduling and analytics.
• Strong understanding of branding principles, public relations strategies, and relationship management techniques.
• Ability to create engaging content tailored for diverse audiences across multiple channels while maintaining consistency in voice and style.
• Excellent proofreading skills with an eye for detail to ensure accuracy in all communications.

Pay: $15.00 - $20.00 per hour

Work Location: Hybrid remote in North Charleston, SC 29405