Social Media and Marketing Coordinator

Overview
We are seeking a dynamic & creative Social Media Content Maker & Coordinator to lead our digital marketing efforts and enhance our brand presence across various platforms. The ideal candidate will possess reliable transportation for video shoots, a strong understanding of social media content strategy & creation, digital marketing coordination and be initiative driven.

The role offers an exciting opportunity to shape our online identity, engage with our community, and drive growth through innovative marketing campaigns. The position requires a proactive approach with excellent communication skills and a passion for creativity, brand appeal and digital marketing expertise.

Duties

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Tik Tok, and others to increase brand awareness and engagement.
• Manage daily social media activities using tools similar to Hootsuite, including scheduling posts, monitoring interaction, and analyzing performance metrics with Google Analytics and web analytics tools.
• Create compelling content including graphics, videos, photography, written posts and story times
• Conduct keyword research and SEO optimization to improve organic reach and visibility in search engines.
• Plan and execute paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI..
• Collaborate with team members to create content, when possible work with influencers.
• A few days a week, visit up to 3 locations throughout the city to shoot content.
• Maintain consistent branding across all channels while ensuring content aligns with overall marketing goals.
• Track campaign performance through web analytics and adjust strategies
• Proofread all content before publication to ensure accuracy, clarity, and brand consistency.

Qualifications

• Proven experience in overall social media management, digital marketing, video acting / production, final editing and posting to social networks
• Strong proficiency in organization, coordination and filming of media shoots.
• Familiarity with social posting tools as well as web analytics platforms such as Google Analytics.
• Experience with Instagram & Facebook Advertising campaigns and keyword research techniques for SEO optimization.
• Knowledge of social media marketing best practices including content creation, branding, relationship management, and public relations.
• Ability to analyze data to inform strategy adjustments and demonstrate measurable results.
• Media and creative duties as needed for promoting brand awareness
• Excellent written communication skills with an eye for proofreading and detail orientation.
• Creative mindset with the ability to develop engaging visual content that aligns with brand identity.
• Strong organizational skills to manage multiple projects simultaneously in a fast-paced environment. This role is ideal for a motivated marketing professionals eager to make a significant impact through innovative digital campaigns while working in a collaborative team environment focused on growth and brand excellence.

Job Type: Full-time

Pay: From $44,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Flexible schedule
• Paid time off

Application Question(s):

• Do you have reliable transportation and are willing to drive up to 40 miles roundtrip for content?

Work Location: In person