Social Media and Marketing Coordinator

Overview
Are you passionate about shaping vibrant online communities and crafting compelling marketing campaigns? As a Social Media and Marketing Coordinator, you will be at the forefront of our digital outreach, driving brand awareness and engagement across multiple platforms. This paid role offers an exciting opportunity to leverage your creativity, analytical skills, and strategic thinking to elevate our brand’s presence in the digital landscape. Join us and be part of a dynamic team dedicated to innovative marketing solutions that inspire and connect with audiences worldwide.

Duties

• Develop, implement, and manage engaging social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand visibility.
• Create high-quality content including graphics, videos, photography, and written posts aligned with branding guidelines using Adobe Creative Suite tools like Photoshop and Illustrator.
• Monitor social listening tools to track brand mentions, industry trends, and audience sentiment, providing insights for ongoing campaigns.
• Manage social media scheduling and publishing through applications like Hootsuite and Buffer to ensure consistent content delivery.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign performance and optimize strategies.
• Coordinate with public relations teams to craft press releases, manage media relationships, and enhance overall brand reputation.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and engagement while managing budgets effectively.
• Collaborate with e-commerce teams to develop digital marketing initiatives that drive online sales and customer engagement.
• Proofread all content meticulously to ensure clarity, accuracy, and alignment with branding standards before publication.
• Support relationship management efforts by engaging with followers, responding to inquiries promptly, and fostering community growth.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Illustrator, and Adobe Creative Suite; video editing skills are a plus.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand presence online.
• Knowledge of SEO best practices, keyword research techniques, and web analytics including Google Analytics.
• Experience managing Facebook Advertising campaigns along with other paid social media promotions.
• Strong written communication skills with excellent proofreading abilities; ability to craft compelling content tailored for diverse audiences.
• Ability to analyze data insights from web analytics tools to inform strategic decisions effectively.
• Knowledge of branding principles, relationship management strategies, and public relations practices within a digital context.
• Eagerness to stay updated on the latest trends in social media marketing, digital advertising, and emerging platforms. Join us as a Social Media and Marketing Coordinator where your innovative ideas will help shape our digital voice! This is a paid position committed to fostering your growth while delivering impactful marketing solutions that resonate globally.

Pay: From $23.00 per hour

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Stone Ridge, VA 20105