Social Media and Marketing Manager

Marketing Manager (Full‑Time, Partially On‑Site — Upstate SC)

Own the growth engine for The Junkyard. We’re a high‑energy, community‑first fitness brand in the Upstate of South Carolina. We move fast, we serve hard, and we’re scaling. We’re hiring a Marketing Manager who can set the strategy and run the plays—from social to site, email to ads, and everything in between.

What You’ll OwnSocial Media (Instagram & Facebook)

• Set the multi-location social strategy tied to offers, events, and growth targets.
• Plan and maintain the content calendar end‑to‑end (concept → draft → approval → publish).
• Oversee daily publishing and community management (DMs, comments, reposts) in brand voice.
• Proactively source creator/influencer partners and manage ambassador collaborations.
• Track channel performance and turn insights into weekly action.

Google Presence

• Respond to reviews across locations with brand‑tight voice.
• Update listings for hours, photos, services, and seasonal changes.
• Submit monthly performance reports with improvement recommendations (ranking, reviews, local SEO wins).

Website (Wix)

• Update homepage monthly to reflect current offers/events (think Barry’s‑level polish).
• Ensure SEO, analytics, tags, pixels, and conversions are accurate and firing.
• Ship monthly web performance report with KPI insights & action plan.

Email & SMS

• Plan, build, and launch all campaigns and automations; keep offers and need‑to‑know items current.
• Maintain clean lists/segments; track deliverability, opens, CTR, and conversions.

Paid Ads (A→Z)

• Own Meta & Google Ads planning, budgets, creative, testing, and reporting.
• Stand up measurement: UTMs, events, lead routing, and ROI analysis.

Studios & Events

• Attend and document all major events.
• Capture weekly content in every studio; rotate dayparts for diverse client representation.

Cadence & Standards (Non‑Negotiables)

• Weekly content calendar built, approved, and published on a consistent rhythm.
• Daily community management with timely responses.
• Campaigns, site updates, and offers launched on schedule.
• Monthly Google & Website performance reports with clear next‑month plan.
• Measurable progress against KPI targets (lead gen, conversion, SEO, channel growth).

Key Outcomes (Your Scorecard)

• Channel Health: 100% on‑time posting & SLA compliance; steady growth in reach, saves, and profile taps.
• Lead Gen: Measurable lift in intro‑offer and first‑class sign‑ups; decrease in time‑to‑first‑class for new followers.
• Conversion: Email/SMS CTR and opt‑in health trending up; paid ads CAC at/under target; clear ROAS reporting.
• Local SEO: Review volume & rating up; visibility gains on priority searches; consistent GBP updates.
• Content Ops: Clean, repeatable workflow in Monday.com; assets organized and easy for the team to use.

Tools You’ll Use

• Instagram, Facebook, IG Stories/Highlights, Reels
• Monday.com (content calendar & approvals)
• Wix (site), Google Analytics 4, Google Tag Manager, Google Search Console
• Google Business Profile (reviews & updates)
• Email/SMS platforms (e.g., Mariana Tek/LoyalSnap or similar)
• Meta Ads Manager, Google Ads
• Canva/Adobe Suite, CapCut (or similar video tools)
• Google Workspace

What You Bring

• 2–5+ years in multi‑channel marketing with hands‑on execution.
• Strong copy, visual eye, and short‑form video instincts.
• Confidence in analytics, tagging, UTMs, and funnel reporting.
• Experience running Meta & Google campaigns end‑to‑end.
• Comfortable on camera and on the floor capturing content.
• Organized, deadline‑driven, and calm under speed.

Nice‑to‑Haves:

• Fitness, hospitality, or multi‑location brand experience.
• Influencer/ambassador program management.
• Basic design chops (Canva/Adobe) and light video editing.

Logistics

• Location: Primarily will be a remote position with weekly site visits to all of our studios as well as attendance to our events.
• Schedule: Full‑time; some evenings/weekends for events and key launches.
• Compensation: Competitive base + performance bonus tied to KPIs.

How to Apply

Email bailee@thejunkyardfitness.com your resume, three work samples (social posts/campaigns, ads, landing pages), and your IG handle to bailee@thejunkyardfitness.com with subject line: Marketing Manager — The Junkyard.

Job Type: Full-time

Pay: $18.00 - $25.00 per hour

Expected hours: 40 per week

Benefits:

• Employee discount
• Flexible schedule
• Paid time off
• Professional development assistance

Work Location: Hybrid remote in Greenville, SC 29611