Social Media and Marketing Manager

Job Overview
We are seeking a creative and results-driven Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a deep understanding of social media trends, content creation, and digital marketing strategies.

Duties

• Develop and execute comprehensive social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content tailored to each platform that resonates with target audiences while maintaining brand voice.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts, managing campaigns, and analyzing performance metrics.
• Conduct SEO and keyword research to optimize content for search engines and improve visibility.
• Monitor social media channels for engagement opportunities through social listening and relationship management.
• Collaborate with the public relations team to ensure consistent branding across all communications.
• Analyze web analytics using Google Analytics to measure the effectiveness of campaigns and make data-driven decisions.
• Manage Facebook Advertising campaigns to increase reach and engagement effectively.
• Oversee graphic design projects using Adobe Photoshop and Adobe Illustrator to create visually appealing content.
• Engage in video editing and photography to produce high-quality multimedia content for various platforms.
• Proofread all content to ensure accuracy, clarity, and alignment with brand standards.

Requirements

• Proven experience in social media management or digital marketing with a strong portfolio showcasing successful campaigns.
• Proficiency in SEO techniques, social media marketing tools (Hootsuite, Buffer), and web analytics (Google Analytics).
• Strong graphic design skills with experience in Adobe Creative Suite (Photoshop, Illustrator) preferred.
• Excellent content creation skills with a knack for storytelling through various formats (text, images, video).
• Familiarity with e-commerce platforms is a plus along with experience in branding strategies.
• Strong relationship management skills with the ability to engage effectively with diverse audiences.
• Ability to work independently as well as collaboratively within a team environment.
• Exceptional proofreading skills with attention to detail in all written communications. Join us as we strive to elevate our brand's digital presence through innovative social media strategies!

Job Type: Contract

Pay: $1,000.00 - $4,000.00 per month

Benefits:

• Flexible schedule

Work Location: Remote